Survey Says? Follow These B2B Lead Generation Trends in 2018

Chief Marketer’s just-released 2018 B2B Lead Gen Trend Survey reveals loads of fascinating insights into how B2B marketers are generating leads and converting prospects. But how can you apply the insights to your B2B marketing efforts?

We’ll help you make sense of it all by sharing survey highlights along with “our take” on the what’s been successful for our B2B clients. Let’s jump right to it:Read more


The 5 Top Direct Response Marketing Myths

As direct response marketers, we strive for measurable results that help define success. But sometimes a sticky perceived misconception gets in the way and inhibits good planning.

We’ve got to debunk these myths and shed light on the truth, the facts, and the realities behind why we do what we do—and why it works.

So, please, don’t let these direct response marketing myths stop you from making your marketing the best it can be!Read more


37 Power Words to Use in Direct Response Marketing—and Why

 

From the time we were kids, we’ve been told by family members, teachers, and marketing gurus to “use the right words” and avoid using the wrong ones. Most of us have figured out how to communicate effectively—in most situations, anyway—and we know how powerful words can be. The right ones can make your heart sing, and the wrong ones can cut like a knife.

Write the Right Words, All Right?
In direct response marketing, the right words can work like magic. Word choice is fundamental to creating a message that resonates and building an offer and call to action that performs. Let’s take a look at which words tend to “work” for today’s direct response marketersRead more


Measure Your Campaign Success With these 7 B2B Direct Marketing Metrics

We run direct marketing campaigns because we need to make incremental revenues. Leads are fantastic, but revenue is the real gold at the end of the rainbow. Before we bask in its glow, we’ve got to consider our campaign expenses and determine if our efforts were really “worth it.” Well, how do we know?

Let’s look at some metrics and do some math (we’ll make it as painless as possible) to get a feel for how we can measure the bottom-line performance of our B2B direct marketing campaigns.

Under Pressure for Profits
The aesthete that lives inside the heart of each marketer must come to terms with the fact that even our proudest campaigns, with their gorgeous creative, motivating copy and compelling offers, must be exposed to objective, dollars-and-cents analysis.

But tracking and measuring campaign results is what enables us to get even more creative as time goes on. We learn what works—and what works best—so we can keep pushing the (direct response) envelope further. We can discover new ways to drive even more leads and encourage even more sales. And if we get really good at it, we can increase our budgets and expand our strategy, and….Read more


14 Ways to Stand Out in Your Customers’ Crowded Social Feeds

Your customers’ social media feeds have a life of their own. Their connections are posting, commenting, updating, and sharing—all day long—so they never know exactly what they’re going to find when they log into their account. A funny meme, cute pics of their neighbor’s kids, some snarky commentary on a morning headline? Probably! But what about an eye-catching post from your company?Read more