Maximizing Success of Your Top-of-the-Funnel Lead Magnet, Part 3 of 3

If you’ve been following this blog series about top-of-the-funnel lead magnets, you know that you need a solid strategy to drive both the creation and promotion of your content and offer.

Since your ultimate goal is to attract and engage new customers, you can’t leave anything to chance—and that means your lead magnet’s action plan should address these best practices:Read more


Promoting Your Top-of-the-Funnel Lead Magnet Offer, Part 2 of 3

Great news: based on the advice in our first post in this series, you created a top-of-the-funnel lead magnet that you’re eager to promote. You have written and designed the relevant, informative content your target audience is looking for (and likely to “click” on)…now let’s start generating some leads!

Not so fast.

Now is the time to make the most of the opportunity and thoughtfully put your offer in front of the right people, at the right time, and in the right place. Sound good? Keep reading for our insights.Read more


Creating an Effective Top-of-the-Funnel Lead Magnet

If you want to generate a steady stream of top-of-the-funnel sales leads, you need a dependable, relevant, compelling, worth-sharing-my-contact-info-for lead magnet.

Not simply an offer that gets people to “buy now,” but a strategic content marketing device designed to pull potential customers into an engaging lead nurturing process—so they’ll remember you, know you, “buy when they’re ready,” and keep coming back.

It’s easy to see why an effective lead magnet is the direct response marketer’s best friend. But it’s something that takes considerable effort to create, get up-and-running, and optimized for winning campaign performance. The good news is a well crafted and finely tuned lead magnet can help you meet (and why not exceed?) your top- and bottom-line business goals.

In this first of a series of three posts about top-of-the-funnel lead magnets, we’ll explore the DNA of a great piece of content: what it’s made of, what it needs to come to life, and how it takes shape. Let’s start at its not-so-humble beginnings.Read more


Improve Your Direct Mail Performance with Rapid Data Resources

When your company sends out a direct mail, your goal is recipient conversion, right? Interested customers will open the envelope to learn about your offer, and the most interested ones will take action—visit your offer’s landing page, call the toll-free number, return the reply card—and convert. Success!

But nothing can happen if your customer doesn’t receive your offer in the first place—or if what they do receive makes a bad impression. That’s why regularly putting your mailing lists (house lists and rented lists alike) into the care of a professional mail list and data processing service is essential.

Rapid Data Resources to the Rescue
You may not know about The Weinstein Organization’s Rapid Data Resources, designed to ensure your direct mail campaigns reach their potential. We provide a wide variety of mail processing services to ensure the highest degree of mail deliverability and postage savings for our customers—and in today’s competitive and budget-conscious marketplace, both make a big difference.

Of the more than 155 billion mail pieces processed by the U.S. Postal Service in 2014, 6.6 billion (4.3%) were undeliverable as addressed. What if 4.3% of your direct mail pieces didn’t reach their destination? Any amount of undeliverable mailRead more


The Importance of Design Consistency in Direct Mail...or Not

 

For just a few minutes, forget everything you’ve heard about maintaining design consistency in your marketing. Sometimes inconsistency is exactly what’s required to break through with your offer.

What we generally practice and preach—and what intuitively rings true—is that the components in a direct mail kit (outer envelope, letter, brochure, etc.) should have a consistent, professional design style. But you see, just like there’s an exception to every rule, there’s a time to deviate from a guideline. That is, to stop being so consistent!

Keep reading to find out when inconsistency can really pay off.Read more