“Hello, Inbox!” Tips to Improve Direct Response Email Deliverability

What good is a brilliantly crafted direct response email campaign if the offers don’t make it to recipients’ inboxes? The messages can’t be read if they’re bouncing around cyberspace, and response rates suffer. Conversions aren’t what they could be—what they would be—if the campaign had optimum deliverability.

MailChimp defines deliverability as a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. The concept is actually quite complex, but the main point we want to make here is that there are things you can do to improve your email campaigns’ deliverability.

All it takes is grasping the basics and following some best practices. Shall we?Read more


The 3 Proven Techniques for a Thriving Lead Nurturing Campaign

 

You’ve got your lead, a potential new customer, now what? While you may feel your job as a direct response marketer is done, it really has just begun because it is sales that we are after!

Most leads don’t immediately convert to sales, regardless of where they enter the sales funnel. Most often the bigger the sale, the longer it takes. So, nurture them, court them, play the long game…however you want to describe the process, it’s time to build a relationship and encourage them to become active prospects—and eventually, customers—with a nurturing campaign.

From Lead to Prospect to Customer
The work of nurturing a lead may be frustrating for results-oriented marketers and eager salespeople. It’s only natural to hope—and tempting to expect—that a potential customer submits a web form or replies to a direct mail package because they’re ready to buy. Sometimes they are, and the sale closes quickly.  But more often, the lead needs some support “getting there.”Read more


The Anatomy of a Modern Direct Response Marketing Email

Find out how to develop an email message that generates interest, relevancy, and response using up-to-date email best practices.

 

Email marketing today isn’t what it used to be. The first email marketing blast was sent in 1978, and while it resulted in an impressive $13 million in sales,1 it was COPY-HEAVY, unsolicited, and probably the only digital offer the recipients saw that day.

Let’s face it, you (or your parents!) probably didn’t even know what email was in 1978, and SPAM was simply a canned meat product. Most people didn’t even get their own e-mail address until the late 1990s—at school or the office—when it was merely an innovative way to communicate person-to-person.Read more


How to Localize and Manage Your Marketing Campaigns in One Fell Swoop

Companies with multiple retail stores or sales locations are always looking for ways to maximize their offer performance and response. And, of course, they want to decentralize and make their marketing campaigns easier to develop and deploy. Fortunately, there’s a way to address both challenges head-on.

We’re going to share here what’s working for our multi-location clients. Read on to learn how to manage your campaigns and maintain offer relevancy and optimal response from Seattle to Miami—and every place in between.Read more


What Your Social Media Activity Is Saying About Your Brand

What you say—or don’t say—on social media speaks volumes about your brand. According to MarketingSherpa, 85% of US consumers use social media and most online adults follow a brand via social media. So your social media activity is being heard by the lion’s share of your customers and prospects, whether or not you’re posting, tweeting, liking, commenting, or sharing.

By now, it’s conventional wisdom that companies need some degree of social media presence to remain both “findable” and relevant. We’re not here to argue the case! But what we do want to stress is that it’s important to engage on social media according to a strategy. Otherwise, you could be sending the wrong message.

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