How To Nurture Your B2B Sales Leads With Effective Content Marketing

 

Unless they’re shopping for the low-risk basics or making repeat purchases, B2B buyers don’t want to just be “sold to.” If they’re considering a new investment in a higher-ticket item, such as business software or a new insurance product, they’re looking at a longer sales cycle with more at stake. That means they need information and guidance—not a hard sales push—as you nurture them from “lead” to “customer.”

In 3 Types of Marketing Content that Drives B2B Sales Leads, we looked at how content can support your lead generation efforts. But once you get some leads, what’s next? We suggest taking a lead nurturing approach that provides more marketing content to inspire your customers’ winding journey through the sales funnel. In other words, following a content marketing strategy.

Keep reading for insights into providing your B2B sales leads with a remarkable, content-rich lead-to-buyer experience.Read more


Drive Results With These Direct Response Landing Page Tips

The direct response landing page: that digital space where conversions and sales happen. Your teasers, headlines, design, and copy work hard to drive your customers there, with hopes each visitor will complete their mission to convert—to join your mailing list, register for your webinar, make a purchase, or download your white paper. Here, we’ll take a deep dive into “what works” so you can create landing pages that deliver results.Read more


4 Fun Ways Direct Response Marketing Can Delight Your Customers

 

How often do you do something to delight your customers? (Outside of providing smile-worthy service, of course.) While your customers have come to expect a stellar experience with your products and services, why not find ways to delight them through your direct response marketing—when they least expect it? Keep reading to see what we mean.

The Fun Starts Here
When you think outside of the box—or in this case, the standard direct mail package or postcard—you discover new ways to connect with your customers and drive response. What’s more, aside from drawing attention and engagement, these new ideas are likely to inspire word-of-mouth advertising (or sharing in the social sphere), bringing your message to an even broader audience.

Let’s go!Read more


You’ll Love These 4 Ways to Use Emotional Marketing to Boost Response

Which do you prefer? Option #1: “You may find this blog post interesting,” or option #2: “This delicious narrative is going to feed your desire for compelling thought leadership in the area of emotional marketing.”

We assume you find option #2 more, shall we say, provocative? It’s a little grandiose for a blog post, we agree, but it gets our point across: lifting a best practice from the emotional marketing playbook can change everything.

There’s a lot of science behind the study of emotive marketing—and some marketers specialize in its application for brand strategy, “scare-vertising,” or to encourage the viral distribution of social content.

All great uses.

But in this discussion, we’re going to start with a more conceptual wide lens and focus in on some proven tactics that canRead more


Tap, Swipe, Search: Direct Response Marketing in the Mobile Channel

Direct response marketing is an evolutionary practice. We test and optimize our way to better target audiences, offers, increased conversions, and more engaged customers—all while maintaining the 1:1 connection that defines direct response marketing.

Today, the mobile channel represents the next stage in our evolution, challenging us to explore new ways to reach our customers—and our direct response goals—using new technology and changing consumer preferences.

Mobile Marketing Is Today’s Direct Link To Customers
Unlike direct mail or email marketing, reaching a targeted audience through the mobile channel isn’t as “easy” as selecting a list. Mobile marketing requires—more than any other channel—your customer’s permission to receive offers.

And developing and sending offers isn’t quite as straightforward, either, because there’s more than one way to reach someone on their mobile device. Leveraging the mobile channel requires a different approach and new skillset.

Want to start heading down a more mobile-friendly path? To start taking advantage of direct response mobile marketing opportunities—without developing a unique mobile ad campaign—read on:Read more