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Privacy vs. Social Media
“Privacy is no longer a social norm.” – Facebook founder Mark Zuckerberg

Social Media, Facebook in particular, is one big global cocktail party, minus the cocktails. It’s where we show up to be seen and heard, and a place to cultivate our own individual presence. It is the great equalizer of society in that everyone can broadcast or publish themselves, stand on their own soapbox, and communicate with their friends/followers/fans, or whatever version of “network” your favorite platform chooses to call it.

But it has also become the latest battlefield over the issue of privacy. When Zuckerberg uttered the above quote, he no doubt fanned the flames of the privacy debate. There is a misconception by Facebook’s users that they are entitled to completely protect their privacy when using Facebook. That notion is somewhat at odds with the whole concept of social media.

Facebook’s only true asset is data from the 450,000,000 users who have made this company the most dominant force in communications today. But the value of that data is only worth what these users make of it. There is no requirement by Facebook that you completely fill up your profile with personal information, but people do it anyway. And that’s because sharing personal information is at the heart of why social media is so popular. It’s the “look at me” factor that human beings naturally thrive on.

So why then are Facebook’s users so up in arms over privacy? Our theory is that it comes down to control. Facebook users seem to forget that they are USING someone else’s product for their own benefit (entertainment, networking, commerce, etc.) FOR FREE. Access to your personal information by Facebook, and its ancillary platforms, apps, polls, and games, is the currency used to pay the price of entry. But most people forget that they can indeed set their own “price” by limiting the amount of information they put into their profile.

Will that make the Facebook experience less enjoyable? That’s doubtful, because the sweet-spot on Facebook is the interaction between people in your network. It’s not people seeing your favorite Tolstoy quote, or learning that you’re interested in rock climbing, or that your favorite TV show is “Lost”. Those are the details that people can connect over, and those are the nuggets of data that marketers are looking for, but that’s not what makes Facebook so appealing to people. It’s the simple ability to communicate with anyone at anytime about anything that makes social media a phenomenon.

We the people do NOT own Facebook, Mark Zuckerberg does. And he has the right to make the rules. If we don’t like the rules we can go somewhere else like Twitter, or Foursquare, or we can invent our own platform. We can even stop using social media altogether, but that is unlikely because it is now fully integrated into our way of life.

Or we can protect our own privacy the old fashioned way: by limiting the amount of information we put into our profiles, the kinds of apps we use, and the groups we join. That’s where the user still has total control.

As marketers, The Weinstein Organization has a vested interest in the privacy debate as it pertains to social media. Without personal data, Facebook becomes less important and less useful to the marketing world. If consumers want to protect their privacy, that decision still belongs to them. However, “being private” is really the antithesis of “being social”. So is Zuckerberg correct about privacy no longer being a social norm? Or has he misjudged the true nature of social media’s appeal? Does social media belong to the people, or the platforms?

And yes, we welcome your feedback on our Facebook page: www.facebook.com/TWOchicago

“Neither snow nor rain nor heat nor gloom of night…” But Saturdays are a different story.
For some time now, the United States Postal Service has seen their revenues decline. With the rise of email, and internet downloads of documents, their simple business model of paid postal delivery is dwindling, and the idea of the relentless and determined mailman has been reduced to a quaint notion from another era.

Even social and mobile media has affected their business, by changing the way we correspond. Think about it: nobody has pen pals anymore, they have social networks. Nobody needs to mail family photos to Grandma; now they can just upload digital pics to her Facebook wall, or electronically send them straight to a digital frame display on her coffee table. And when was the last time you mailed a postcard from vacation? There’s an iPhone app for that too.

The USPS cannot continue to raise postage rates anymore to decrease their operating deficit, because that will only exacerbate the problem. Nobody spends more money on old technology if they have other options. You can pay your bills on line, and even receive a coupon directly from a retailer right on your mobile phone, so even the most routine utilities of postal delivery are becoming obsolete.

The only thing the USPS has deemed a viable option is to enact a 16% reduction in service by eliminating Saturdays.

So if the USPS ends their Saturday street delivery service in 2011 as they are attempting to do (pending approval by Congress), how will it affect you? How will it affect your business?

We welcome your feedback on our Facebook page: www.facebook.com/twochicago

Google’s China Syndrome
There’s been a little tug-of-war going on between Google.cn (Google in China) and the Peoples’ Republic of China. The world’s most powerful search engine has been battling the government of the world’s most populous country over their requirement that Google.cn must utilize content-censoring software that filters out any information the Chinese government finds objectionable.

This shouldn’t surprise anyone, as the Chinese government has long practiced censorship, mainly to crack down on the spread of ideas relating to human rights. Google.cn had complied for a while with this requirement (as have Microsoft’s Bing, and Apple Computers who restricted Chinese access to any apps related to the Dalai Lama), but recently they took a principled stand.

They moved Google.cn to Hong Kong, just off the Chinese mainland but light years away in terms of freedom, in an attempt to conduct business openly. While they did in fact violate their agreement with the Chinese government, the move signals a core belief that information is out there, it is free, and it can’t be stopped.

Critics argue that Google.cn’s business is dwarfed by China’s own search engine, Baidu.com, and that revenue from Google.cn accounts for only 1% of Google’s global revenue, so it was easy for them to do this. Supporters of the move say that businesses with a conscience will win in the end.

So we want to know: should a company’s altruistic principles trump a country’s laws—even those that are condemned by the rest of the world? Did Google do the right thing, or are they merely thumbing their noses at the Chinese government?

We welcome your feedback on our Facebook page: www.facebook.com/twochicago

Click Here For Your Nobel Peace Prize
If you thought President Obama’s Nobel award was worthy of at least an eyebrow raise, then start paying attention to this year’s selection process right now. The Nobel Peace Prize committee in Norway is actually considering The Internet worthy of this prestigious and historic award.

Well, why not?

The Internet is known for many things. Some good: like e-commerce email, social media, and the expansion of human communications in general. Some bad: like hate groups, spam, cyber-stalking and other abuse.

But there is a case to be made that The Internet has made our lives better. Communications options between people are more abundant. The sharing of ideas between people is more efficient, and dynamic. And human expression has an entirely new portal of display, distribution, and data analytics.

People did not exist or live this way just 20 years ago. Even Hip Hop is older than The Internet in terms of its effect on human culture. But why the Nobel Peace Prize, as opposed to say, one of Dynamite inventor Alfred Nobel’s five other prizes?

The Nobel Peace Prize is awarded to the person or society that renders the greatest service to the cause of international fraternity, in the suppression or reduction of standing armies, or in the establishment or furtherance of peace congresses.

The Internet is arguably all of these things. Social Media has no doubt increased fraternity, viral communications have exposed injustice and military corruption, and the plethora of information available throughout the web has provided the basis for healthy debate on how to bring nations and peoples together for peace. As The Internet expands its reach, it brings us all a little closer, and allows people to speak up more and be heard. Has it created world peace? No, but The Internet is responsible for mankind understanding itself better and what makes us all a little different from each other.

The Internet For Peace Group, the group that nominated The Internet for the Nobel Peace Prize, states that, “Contact with others has always been the most effective antidote against hatred and conflict. That's why the Internet is a tool for peace. That's why anyone who uses it can sow the seeds of non-violence. And that's why the next Nobel Peace Prize should go to the Net," the group wrote on its web site.

Sounds like a reasonable nomination. However, perhaps The Internet is more deserving of this recognition because of its ability to create peace on a smaller, more personal level. If you’ve ever had a maddening day and don’t know how to break the cycle of anger and frustration, just click this link and bookmark the “Instant Rimshot” to your browser: http://www.instantrimshot.com/. It instantly turns any peace disturbance into a stand-up comedy act, and is guaranteed to bring a smile to your face and de-pressurize any situation before it turns into a global disturbance.

Instant Rimshot is just one of the many wonderful things you’ll find on the World Wide Web, and one reason why we back the bid to award The Nobel Peace Prize to The Internet.

Social Media: Annoying Buzzword or Business Essential?
“Marketing Trends Report 2010” from Anderson Analytics and the Marketing Executives Networking Group (MENG) uncovered some interesting, if not confusing, trends amongst marketing executives.

The report found that 72% of respondents were planning a social media strategy this year, and that “Social Media ROI” was an “important buzzword” to 36% of respondents. This seems about right, considering how much of a marketing impact is being made with vehicles like Facebook and Twitter.

But the counterpoint to these numbers is very telling: 30% of the respondents also said that the term “social media” was “annoying”, with 15% being particularly tired of hearing the word “Twitter”. Even more confounding is that 41.9% of these same respondents claim to be increasing their spending on social media and “viral word of mouth”.

We think this all means that Social Media Marketing has evolved to the next stage of maturity. It’s no longer the new, hot technique. It is now accepted as being an essential consideration for any marketing program. Marketers have arrived at the “don’t tell me, show me” state of mind, and no longer need to be oversold on it. They expect it, and they expect it to work.

At The Weinstein Organization, we see Social Media as just one component to work with in a successful marketing campaign. It’s not a destination or a goal, but a channel of communications to reach your goal. No different than a BRE or an email or a PURL in theory. Social Media is where many prospects and customers are spending a lot of time, but it is not the only place to find them.

So when measuring your Social Media ROI, it needs to be in the context of your overall campaign ROI. What is the value of having fans or followers if they aren’t following you to the bottom line?

What Would Richard Sears Have Thought Of The Internet?
Last night CNBC ran a terrific biography on Sears, Roebuck and Co. This all-American company began as the farmer’s alternative to the high prices at their local general store, by offering lower prices on everything they’d ever need from Sears’ 500-page mail order catalog.

The first Sears catalog was published in 1888 and by 1906 it was considered “the consumers bible”, selling everything from clothes, refrigerators, stoves and groceries, to sewing machines, bicycles, sporting goods, automobiles, and even houses.

Virtually everything a consumer needed could be found in the Sears catalog, and the mail-order business thrived for decades. Most people don’t realize that Sears, Roebuck and Company didn’t open up their first brick-and-mortar store until 1925, by which time they were already the largest retailer in the world.

What is fascinating to think about is that Sears’ business started out as sort of the “dot-com” of its era. No storefront, no salespeople, just a catalog that showed up in the mail that offered everything you could ever want. And the merchandise was shipped right to your door.

There was no internet, Facebook, Twitter, or viral videos—there wasn’t even radio when the first Sears catalog came out. But it was an immediate success because Richard Sears built his business on some very basic principals: offer the customer anything they could want, at a price they can afford, and make it easy for them to get their merchandise. Add to that a money back guarantee and the best possible customer service (via postal correspondence!), and Sears was able to retain customers and boost their loyalty for generations.

Sears didn’t start out with a brand concept or a media plan or a Twitter strategy. He started out with a great idea, and the business spread “virally” by word of mouth. From farmer to farmer, the catalog was borrowed, browsed, and ordered from. And every new order added a new family’s name and address to the Sears “database” (they called it a customer list back then—how quaint!).

The point we are making is this: e-commerce, social media, email, mobile apps, and viral videos are great, modern marketing vehicles. But they are not ideas. Everything Richard Sears did in the 1880s is exactly the same thing marketers should be doing today. The only difference is how the marketing message gets delivered.

Push vs. Pull Marketing, and “New” Media
Crack open any Marketing 101 textbook and you’re likely to find a passage on Push Marketing and Pull Marketing. These are the two basic physics of marketing and they each form the approach for Branding and Direct Response, respectively.

Push Marketing is how most marketers approach the dissemination of their message. The theory behind this strategy is that if you broadcast your message through the media channels most likely to include your core audience, you will reach them with enough repetition. And after enough marketing impressions, the audience will be motivated to act. This is how TV, radio, print, billboards, and more traditional media have worked in marketing and advertising for decades.

Pull Marketing has long been the realm of direct response marketers. It works best by giving the audience an incentive to respond directly to the marketer, and it engages the audience by pulling them back in towards the brand through a response channel. This is how direct mail, email, micro sites, and e-commerce work. And pull marketing can be tracked and measured based on the audience response and participation in the marketing program.

Now along comes social and mobile media—the so-called “new” media, which isn’t really new anymore—and there are divergent schools of thought on how these new media can be used for marketing. Do you build a community (ex: Facebook Fan Page) and broadcast—or PUSH— to your audience there, hoping they will be incentivized enough to take action on their own? Is that enough of a strategy, and is it the best use of the medium? Push marketing on Facebook is like running the same TV commercial on the same channel over and over again. Sooner or later you will lose your audience to boredom, repetition, and inactivity. And if you rely on the audience to act on their own, you are asking them to do way too much.

At The Weinstein Organization (TWO) we see new media more like brand new response channels. They are communication vehicles, not communication destinations, which are ideal for one level of customer and prospect engagement. But the marketing goal is never to just engage with your audience—the goal is to nurture and condition them towards an actionable response (sales, download coupons, opt-in for an email or newsletter, etc.). And getting someone to act is never a one-step process. It requires several stages of engagement and marketing.

We call this the “TWO Pull Strategy Approach”. We use Social Media, Mobile Media, and Viral Marketing, as response channels to “PULL” users in and engage them, then integrate other media to nurture customers and prospects towards desired, measureable action.

The goal is not to see how fast we can get 500,000 fans on a client’s Facebook page, or to collect 20,000 followers on Twitter, or 1,000,000 views of a YouTube video. The ultimate goal is to build the fans or audience base, get them interested by engaging with them, and then MOVE THEM to another medium that is designed to create and take action.

The reason this works is because people are more likely to engage with marketers in social media and mobile media than anything else right now. 400,000,000 people spend 40 minutes a day on Facebook and 98% of all text messages get opened and read. Does your email campaign alone have numbers like that?

We think “New media” is an excellent way to build a receptive and motivated audience, but if you stop there then you have short-changed your strategy. If you build a Twitter page the followers may come, but do you have a plan for where they are ultimately following you to? It’s like a store: you can have 100 customers walking the floor and browsing your goods, but unless you have a salesperson engage with the customers to motivate and incentivize them to the cash register to make a purchase, then you are effectively practicing PUSH marketing—hoping your overall marketing has made the right amount of impressions of the right message to the right people.

With PULL marketing, social media and mobile media become the salesperson walking the floor; engaging each customer and nurturing them, practically taking them by the hand and leading them directly to the cash register.

Stats
Statistics say most information is shared via Facebook. Interesting…we heard about this on Twitter.

The Expanding Definition of Integrated Marketing
It used to be that email was the cutting edge component of an integrated marketing strategy. That is so 2003. Today 300,000,000 people are on Facebook, Twitter is speculated to be worth $1 Billion, 91% of mobile phones have text messaging capabilities, and bloggers have the FTC revising their rules and regulations as you read this.

So what’s a marketer to do? All of it.

Integrated marketing still means the same thing—use multi-channel communications to reach a media-diverse audience. But now the audience is so media-diverse that there is no predictable way to reach them anymore. In fact, preliminary data from the US Census for 2010 has prompted media pundits to declare “the death of Joe Consumer”. Meaning, there is no such thing as an “average consumer” anymore. This is actually a good thing.

At The Weinstein Organization (TWO), we’ve always believed that the power of the message is only as strong as the way it is delivered. That’s why we put a lot of emphasis on “where” the audience is when we develop our strategies. Multi-channel marketing derives its effectiveness from capturing your audience's attention from different angles, which is why we take a 360-degree view of the recipient's sphere of influence. Now more than ever your customers and prospects are jumping from email to Twitter, to You Tube, to Facebook, to SMS, and to good old-fashioned TV all from the same device—a mobile phone. And somewhere a telemarketer is smiling because she knows the phone isn’t going away.

The point we at TWO are trying to make is that if media is fractured, then fracture your message. Learn how to Tweet. Figure out how to build a better WAP file. Write a Facebook media plan. Design an iPhone app. And make it all work together with postal direct mail, email, in-store collateral, inserts, and even DRTV. That’s what we’re doing.

Because if your unique selling proposition is strong, and your strategy is sound, you should be able to shout it from the rooftops or text someone about it, and effectively make your point either way.

At TWO we believe in the power of integrated marketing. We’ve seen it work with every new technological advancement and sociological phenomenon. We market everywhere because that’s where the people are.

The FTC Wants to Regulate Word Of Mouth. Should They? Can They?
Ronald Reagan is elected President. The US men's hockey team beats the Soviet Union in Winter Olympics XIII. Pac Man is released to the public and begins swallowing millions of dollars in quarters. John Lennon is assassinated. The FTC updates its rules regarding the use of endorsements and testimonials in advertising.

What do these events all have in common? They all happened in 1980. That's right, the last time the FTC updated their rules and regulations for advertising was almost 30 years ago. Given the advancements in media development, particularly the explosion of social media over the last 1-2 years, the FTC decided to integrate new media into its oversight purview.

The meat and potatoes of the FTC's plans are pretty simple. The same rules that apply to traditional media now apply to social media. Any blogger, tweeter, poster, etc. needs to disclose any sort of compensation or corporate relationship to their audience. Meaning for example, you can't pay or compensate a blogger to endorse a product without disclosure (I suspect this has something to do with income taxes as well). For the vast blogosphere this is meaningless, but many bloggers have hundreds of thousands, if not millions, of readers every day. This makes them bona fide media outlets. So the FTC wants them to play by the rules like everyone else.

But social media is different. It is user-community policed and regulated. It provides the user free access to publishing power. It is both a personal interaction and a media interaction. Facebook, Twitter, Blogs, Flickr, YouTube and the rest of the spectrum of social media outlets are controlled by the people, right?

For large companies and international brands these new guidelines can be a welcome change. Now the Wal-Marts and Sears and Coca-Colas of the world have something to go by when stepping into the social media market. Until 2009 there had been mostly skepticism on the power of social media marketing, but now there are projections showing explosive growth in this area over the next 2-3 years. These new guidelines might help grease the skids to result in a huge influx of dollars into social media marketing budgets.

However, there are many who believe these guidelines are too vague, and too hard to enforce. Social media creates a conversational form of marketing whereby thoughts and opinions are constantly flowing back and forth to create the power of peer review. It sounds more complicated than it really is when you consider that social media is nothing more than modern day word of mouth. Word of mouth has always been the best advertising, but now it is perhaps the most visible and most interesting and most creative form of advertising. That's what scares marketers and advertisers--the customers control the message to a large degree because they now have a global voice through the internet. People are now the media, and this is a good thing for marketing.

The Weinstein Organization (TWO) believes that Social Media Marketing (SMM) gives marketers the ability to personalize and microcast your marketing message to specific touch-point customers, which motivates and empowers them to help spread the word about you and your brand. Peer group actions are the new analytics for brand quality and response measurement. And it is the viral nature of social media marketing at its most effective that all marketers strive for. Viral is word of mouth. Good pub or bad, viral is the holy grail action of SMM.

So TWO wants to know: Can the FTC regulate word of mouth? Can the FTC impose the same guidelines on bloggers and tweeters as they do on celebrities and athletes who endorse products?

SMM may be considered the most honest form of advertising in years to come, simply because it is peer-endorsed. Marketers who excel at finding the right target audience catalysts to drive their message from friend-to-friend, instead of hiring someone to do it scattershot to the masses, will dominate the competition.

And the marketing agencies who lead their clients into SMM will invent new techniques the FTC hasn't even dreamed of yet.

Places TWO Go: Goodwin's
With so many dining options in Chicago's Loop and surrounding areas we often forget to mention some of the good old standbys that get us through the lunch hours and busy days. While you'll likely always remember that impressive, pricey, once-a-year-on-your-anniversary dinner, it's the simple yet delicious sandwich or salad that warms the soul and recharges the batteries for a busy afternoon. With that in mind, The Weinstein Organization (TWO) would like to give props to a place that has become a TWO favorite: Goodwin's.

Goodwin's is located at 175 N. Franklin St. in Chicago's Loop, and is as unassuming as the stores and restaurants that surround it. The modest storefront leads you downstairs to the lower level of the building in which it resides. Delicious aromas fill the stairway and out the door during the lunch hour rush. Goodwin's has about 20 different sandwiches and wraps, along with delicious soups and salads made daily. Probably the best thing about Goodwins is how fresh everything tastes. They use high-quality meats, breads and cheeses, and that is evident from the first bite. And for vegetarians, they have a surprising amount of options--we have a few vegetarians at TWO and they never have a problem getting a fabulous meal at Goodwin's.

And what good would this review be if we didn't offer a few suggestions? Some of TWO's faves are the "Vail", "Ravinia", "Rexburg", and "Rosie's Sloppy Veggie Wrap". Another plus: you can order a side of fresh tortilla chips with Goodwin's own guacamole or salsa.

Goodwin's is not a groundbreaking new concept in dining. It is quite simply a sandwich shop, but what makes it so great is their attention to detail and high-quality ingredients they use. Great service, delicious food, and a fun twist on ingredients make Goodwin's a winner in our book. If you haven't been there in a while we urge you to go back. If you are in from out of town, or work outside of the Loop, we highly recommend Goodwin's as your break from the everyday lunch.

Check out their website for more information: www.goodwins2go.com

Email Marketing-The Perfect Compliment To Direct Mail
Looking for a cost-effective way to reach your customers without sacrificing maximum impact? Interested in opening a new, alternative channel of communication with an existing customer without being redundant? You should consider email marketing.

"Email ad spending will jump to $677 million in 2011, from $492 million in 2008."--eMarketer, "Social Media and E-Mail Spending to Rise"
www.emarketer.com

E-mail marketing is an efficient way to provide timely updates, and beneficial promotional information to your customers. Designed to encourage and prompt the recipients to take immediate action--buy, download, sign-up, or direct them to the nearest store location.

Besides offering a unique creative palate for direct marketing solutions, the benefits of a well-integrated email marketing component as part of your overall strategy are numerous:

1. Inexpensive - no postage costs

2. Multi-Channel Strategy - complements all components of your strategy

3. Measurable - analyze results: open rates, click-thrus, and conversion rates

4. Easy To Test - try multiple offers, introduce a product before rolling out

5. Targeted - segment your audience and vary messages for each recipient

6. Top-of-Mind - keeps your company name and contact info in front of customers while generating awareness about new products and services

7. Builds Relationships - often resulting in customer loyalty and trust

8. Increases Credibility - increases awareness and brandishes image as industry expert with timely news and valuable tips

9. Quick Turnaround - perfect for communicating time-sensitive information

10. Immediate Action - sales, downloads, inquiries, and registrations instantly

At The Weinstein Organization (TWO) we've been integrating email marketing within our clients' overall marketing campaigns for several years, and the results have been impressive to say the least. For more on how cost-efficient email marketing can complement your direct marketing efforts, contact your TWO account representative today.

Social & Mobile Media: Saving Lives And Making A Difference
The horrors of the Haitian earthquake are absolutely tragic. But perhaps more than ever before it is now possible to quickly form and mobilize groups of people to help with relief efforts, raise money, or simply build awareness that help is needed.

Almost immediately after the news emerged from the impoverished island nation of Haiti, the formation of relief and awareness groups started to spring-up on Facebook. Phone companies began making donations to Haitian relief funds based on text messages. People began to search for information on the safety loved ones in Haiti via Twitter. And viral videos directing relief efforts from celebrities such as Wyclef Jean have started to make their way around the internet at speeds the traditional news media could never match.

The Facebook group "EVERY PERSON THAT JOINS WE WILL DONATE $1 TO HELP PEOPLE IN HAITI!" has attracted almost 600,000 members in just a few days, and has posted over 2,500 additional links to help promote the cause. Are they actually making these monetary donations? Hard to say from our observation, but a quick glance reveals peer-to-peer sharing of information for other relief efforts from the American Red Cross, OXFAM, and others. So at the very least, this group is an outstanding platform for information sharing.

One of the most visible relief efforts comes from Wyclef Jean, a celebrity musician with Haitian roots. He has used the power of his fame to spread the word about how you can donate money by texting "Yele" to 501501. Wyclef (@wyclef) has over 1.3 million Twitter followers and has dedicated his profile to spreading the word on how to help.

But the most impressive results thus far have come from The American Red Cross (www.redcross.org), who at the time of this writing have raised over $8 Million for Haitian relief by urging people to text "Haiti" to 90999. They didn't do it by spending money on mass media--they just had a great idea for raising money, and they literally put the power to act in the hands of the people.

We are witnessing the maturation and mainstream acceptance of social and mobile media. By raising millions of dollars to save lives in Haiti, social and mobile media are quickly becoming two of the most powerful and effective communication tools on the planet.

Our TWO Sense
After 17 years of developing response marketing campaigns and brand building for our clients, The Weinstein Organization (TWO) is proud to announce a re-branding of our own. Our new web site, URL, and logo design all reflect TWO’s continuing evolution as an integrated marketing agency. But what does that mean to you: our clients, friends and business partners?

For one, it was time for a fresh new look. We streamlined our web URL, re-fashioned our logo, and re-designed our web site with creative and navigational energies that reflect the people who work here. Our core competencies of strategy, creative, tactical implementation, measurement & response tracking, and ROI are the same as always, but they’re being acted upon with breakthrough ideas, broad perspectives, and innovative techniques.

Some of those techniques now include an expansion of our email and web site development services, Viral Video & Digital Content Production, Social & Mobile Media Marketing, and Search Engine Optimization. So while we’re knocking down the walls of familiarity, we thought it made sense to apply that spirit to our own brand as well.

Besides the vibrant, new design, you’ll find a lot of new features and communication platforms on our web site. We expanded our portfolio to display more of our work in a dynamic array. We laid out our corporate philosophy and workflow as a statement of dedication to what we do and how we do it. And we gave you a peek inside the personalities of the people who work here—so you know who we are, what makes us tick, why we love what we do.

Thanks for reading, and we look forward to interacting with you.

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