“Hello, Inbox!” Tips to Improve Direct Response Email Deliverability

What good is a brilliantly crafted direct response email campaign if the offers don’t make it to recipients’ inboxes? The messages can’t be read if they’re bouncing around cyberspace, and response rates suffer. Conversions aren’t what they could be—what they would be—if the campaign had optimum deliverability.

MailChimp defines deliverability as a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. The concept is actually quite complex, but the main point we want to make here is that there are things you can do to improve your email campaigns’ deliverability.

All it takes is grasping the basics and following some best practices. Shall we?Read more