5 Reasons Customer Ratings and Reviews Boost Your Sales

B2B and B2C companies at both national and local levels can enjoy the sales-boosting power of customer ratings and reviews. Thanks to popular review sites like Google, Facebook, BBB.org and Angie’s List—not to mention corporate and e-commerce websites featuring customer reviews—people can consider others’ feedback before they buy products and services. And yes, they’re indeed buying.

Consumers are talking about their purchases, from handbags to computer software, from health insurance to golf clubs, from HVAC services to online educational programs. And potential buyers want know what to expect and how to make the most of their investment. Ratings and reviews help facilitate this process—they essentially formalize and digitize traditional (and highly effective) word of mouth marketing.

But as we’ll see, ratings and reviews do more than support the online shopper’s journey. They can add up to more revenue for you. Let’s take a closer look at what makes customer feedback so valuable to your digital marketing and sales strategy:Read more