When is it Time to Hire a Direct Response Marketing Agency?

It's time to look back at our top blog posts of the year!
Below is number 3

 


It’s easy for us to say (we’re just a little biased!), but hiring a direct response marketing agency might be the smartest thing you can do for your internal marketing team, customers, marketing budget and, most importantly, sales growth.

Direct response marketing campaigns are the workhorses of your growth strategy—and you depend on their performance to take your business to the next level.

But how do you know it’s the right time to partner with an agency?
See if a couple of these hit home:

  • The phrase “omnichannel marketing” scares the bajeebers out of your marketing team…and you’ve been unable to effectively expand campaigns to the digital channel, including social media.
  • You spent several weeks (and several thousand dollars) on a direct mail campaign…and response rates were dismal, or worse yet weren’t even able to be tracked and measured.
  • That absolutely fabulous, no-chance-for-failure offer you came up with? It didn’t drive ANY action.
  • You have inconsistent results across campaigns because you’re not testing to find out what works—and what doesn’t work

We’re marketers ourselves—and we come face-to-face with these challenges every day. So take it from us: there are times, like these, when the agency perspective really matters:Read more