No Crisis Here: 5 Best Practices for Brand Reputation Marketing

Managing your brand’s reputation takes more than crisis management—it takes reputation marketing. While there’s no doubt an adroit response to a defamatory review or snarky Tweet can work to your advantage, why not let your marketing strategy proactively influence customers’ perception of your brand? Here, we take a closer look at how you can put the power of reputation marketing to work for your company.

Reputation: Customers Make It or Break It, but You Can Shape It
What impacts your brand’s reputation in the marketplace? Maybe the better question is, “what doesn’t?” At a high level, it’s what your customers say. And in today’s digital world, they are most certainly talking. Your prospective customers, employees, and business partners (and let’s face it, everybody else) are listening—and responding accordingly. That’s why you need to help shape the conversation.Read more