Tap, Swipe, Search: Direct Response Marketing in the Mobile Channel

Direct response marketing is an evolutionary practice. We test and optimize our way to better target audiences, offers, increased conversions, and more engaged customers—all while maintaining the 1:1 connection that defines direct response marketing.

Today, the mobile channel represents the next stage in our evolution, challenging us to explore new ways to reach our customers—and our direct response goals—using new technology and changing consumer preferences.

Mobile Marketing Is Today’s Direct Link To Customers
Unlike direct mail or email marketing, reaching a targeted audience through the mobile channel isn’t as “easy” as selecting a list. Mobile marketing requires—more than any other channel—your customer’s permission to receive offers.

And developing and sending offers isn’t quite as straightforward, either, because there’s more than one way to reach someone on their mobile device. Leveraging the mobile channel requires a different approach and new skillset.

Want to start heading down a more mobile-friendly path? To start taking advantage of direct response mobile marketing opportunities—without developing a unique mobile ad campaign—read on:Read more