Maximizing Success of Your Top-of-the-Funnel Lead Magnet, Part 3 of 3

If you’ve been following this blog series about top-of-the-funnel lead magnets, you know that you need a solid strategy to drive both the creation and promotion of your content and offer.

Since your ultimate goal is to attract and engage new customers, you can’t leave anything to chance—and that means your lead magnet’s action plan should address these best practices:Read more