3 Ways to Target Your Sales Offers With Digitally Responsive Mail

 

Digitally responsive mail is one of the best ways to reach engaged customers with targeted and timely sales-boosting offers. Let’s take a look at what it is, how it works, and what makes it so effective.

Direct Mail That’s Really Smart
You know how a traditional direct mail campaign works: you “drop” a compelling offer and creative, usually in the form of a postcard or mail kit, to mailing list contacts on a particular date or series of dates.

And you know how programmatic advertising works: you deliver highly targeted offers, based on demographic and behavioral data, to users while they’re engaged on a digital platform.Read more