The Trust Factor: Building Confidence in Your Offer to Boost Response

Your marketing offer might be relevant, well written, and beautifully designed—timed perfectly and promoted through the right media channels—but if it’s missing the “trust factor,” it may not perform up to expectations.

People Buy From People They Trust
While this concept is inherently true, and all marketers are essentially working to build their trust with customers every day, you can’t assume that your prospective customers trust you—even if there’s an established level of brand awareness. They might not know you at all. This makes many Read more