Build Brand Advocates and Response with These 5 Steps

Marketers love their brand advocates as much as (maybe more than) their brand advocates love their company. What’s not to love? These customers sing your praises without being asked to, like a doting parent or best friend. But unlike a doting parent or best friend, they’re not obligated to do so. They just honest-to-goodness do.

For the direct response marketer, this means they “take action” without a specific offer from you. They’re so far into their customer journey there’s no looking back—they’re already sold and still buying. Not only will they “click here,” but they’ll recommend you to their friends, family, and colleagues. Is the brand advocate the holy grail of the direct response marketer?

Before we can look at the relationship between brand advocacy and direct response marketing, let’s explore what brand advocates are what they are not.Read more