Drive Results With These Direct Response Landing Page Tips

The direct response landing page: that digital space where conversions and sales happen. Your teasers, headlines, design, and copy work hard to drive your customers there, with hopes each visitor will complete their mission to convert—to join your mailing list, register for your webinar, make a purchase, or download your white paper. Here, we’ll take a deep dive into “what works” so you can create landing pages that deliver results.Read more


Is Your Website A Lead-Generation Powerhouse? Our 5-Point Checklist


Your website is an essential part of your lead generation strategy. Not only is it often the first stop along the customer journey, it’s also where conversions happen. And leads get generated everywhere in between! How can you be sure you’re website is working as hard as it can to deliver as many new leads as possible?

When our strategic and creative teams work with customers on website development—at the crossroads of lead generation, naturally—we come to the table with the following 5-point checklist. Consider these your guideposts for creating an up-to-date, lead-generating website:Read more


Is Your Website A Lead-Generation Powerhouse? Our 5-Point Checklist

Your website is an essential part of your lead generation strategy. Not only is it often the first stop along the customer journey, it’s also where conversions happen. And leads get generated everywhere in between! How can you be sure you’re website is working as hard as it can to deliver as many new leads as possible?

When our strategic and creative teams work with customers on website development—at the crossroads of lead generation, naturally—we come to the table with the following 5-point checklist. Consider these your guideposts for creating an up-to-date, lead-generating website:Read more


Measuring the Success of an Omnichannel Direct Response Marketing Campaign

It's time to look back at our top blog posts of the year!
Below is number 2.

 

Today’s multi-channel—and omnichannel—direct response marketing campaigns pack some serious punch. Reaching customers from every angle and providing multiple ways to reply, respond and convert, they also strive to deliver a seamless experience across every touch point. That’s a whole lot of moving parts!

If this sounds like the beginning of a “How will I measure this?” nightmare, pinch yourself gently and read on…we’ll break this down for you.Read more


5 Reasons Customer Ratings and Reviews Boost Your Sales

B2B and B2C companies at both national and local levels can enjoy the sales-boosting power of customer ratings and reviews. Thanks to popular review sites like Google, Facebook, BBB.org and Angie’s List—not to mention corporate and e-commerce websites featuring customer reviews—people can consider others’ feedback before they buy products and services. And yes, they’re indeed buying.

Consumers are talking about their purchases, from handbags to computer software, from health insurance to golf clubs, from HVAC services to online educational programs. And potential buyers want know what to expect and how to make the most of their investment. Ratings and reviews help facilitate this process—they essentially formalize and digitize traditional (and highly effective) word of mouth marketing.

But as we’ll see, ratings and reviews do more than support the online shopper’s journey. They can add up to more revenue for you. Let’s take a closer look at what makes customer feedback so valuable to your digital marketing and sales strategy:Read more