You’ll Love These 4 Ways to Use Emotional Marketing to Boost Response

Which do you prefer? Option #1: “You may find this blog post interesting,” or option #2: “This delicious narrative is going to feed your desire for compelling thought leadership in the area of emotional marketing.”

We assume you find option #2 more, shall we say, provocative? It’s a little grandiose for a blog post, we agree, but it gets our point across: lifting a best practice from the emotional marketing playbook can change everything.

There’s a lot of science behind the study of emotive marketing—and some marketers specialize in its application for brand strategy, “scare-vertising,” or to encourage the viral distribution of social content.

All great uses.

But in this discussion, we’re going to start with a more conceptual wide lens and focus in on some proven tactics that canRead more