Get My Attention … Please!

Written by Kim Chapman, Account Executive

stand out

Over the last 4 days, I have received 31 emails and 14 pieces of mail from marketers. (I just counted) Unfortunately, I just haven’t had the time to shuffle through them yet and delete/throw away what I don’t want, and while I welcome these vies for my attention, they beg to answer the following question: “How can marketers really break through the clutter?”Read more


How’s Coke Doing with Marketing to Children in an Anti-Obesity Message?

by Kara Monson, Account Supervisor

Label Man

Admittedly I love a refreshing can of pop from time to time. This goes back to childhood for me. My Mom would limit me to one pop a day as a treat…and there was nothing better than an ice cold Pepsi. At that time you could routinely buy pop in bottles… Drinks always taste better when in a can or bottle, right?

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Multimedia is a Must

By Julie Determann, Account Supervisor

Do you continue to use one proven marketing channel to deliver promotional messages to your customers? If it works, why change it, right? Wrong! Nowadays you need to be smarter and more encompassing… utilize and test multiple communications modes to increase your overall response rate.

Don’t get complaisant. And more importantly, don’t be ignorant to the wealth of opportunities available to improve your marketing efforts. Challenge yourself to think outside of the box, in some cases the mailbox. Where else can you place your message to effectively reach your customers? Do they regularly commute past billboards, subscribe to monthly trade magazines or frequent similar establishments that offer co-marketing?Read more


4 Successful Tips for the Outer Envelope

Written by Daniela Burgos, Assistant Account Executive

Direct Mail

Junk mail is a bad word where I am from—I deal with direct mail. The kind of mail meant to stay out of the trash. What’s the difference between junk mail and direct mail?  Well, the meaning behind direct mail is sending custom crafted offers and messages to a carefully targeted audience. Where junk mail is standard class mailings, such as advertisements, sent indiscriminately to large quantities.Read more