The Importance of Design Consistency in Direct Mail...or Not

 

For just a few minutes, forget everything you’ve heard about maintaining design consistency in your marketing. Sometimes inconsistency is exactly what’s required to break through with your offer.

What we generally practice and preach—and what intuitively rings true—is that the components in a direct mail kit (outer envelope, letter, brochure, etc.) should have a consistent, professional design style. But you see, just like there’s an exception to every rule, there’s a time to deviate from a guideline. That is, to stop being so consistent!

Keep reading to find out when inconsistency can really pay off.Read more


4 Fun Ways Direct Response Marketing Can Delight Your Customers

 

How often do you do something to delight your customers? (Outside of providing smile-worthy service, of course.) While your customers have come to expect a stellar experience with your products and services, why not find ways to delight them through your direct response marketing—when they least expect it? Keep reading to see what we mean.

The Fun Starts Here
When you think outside of the box—or in this case, the standard direct mail package or postcard—you discover new ways to connect with your customers and drive response. What’s more, aside from drawing attention and engagement, these new ideas are likely to inspire word-of-mouth advertising (or sharing in the social sphere), bringing your message to an even broader audience.

Let’s go!Read more


Is Your Website A Lead-Generation Powerhouse? Our 5-Point Checklist


Your website is an essential part of your lead generation strategy. Not only is it often the first stop along the customer journey, it’s also where conversions happen. And leads get generated everywhere in between! How can you be sure you’re website is working as hard as it can to deliver as many new leads as possible?

When our strategic and creative teams work with customers on website development—at the crossroads of lead generation, naturally—we come to the table with the following 5-point checklist. Consider these your guideposts for creating an up-to-date, lead-generating website:Read more


What to Expect from Your Direct Response Marketing Agency Team

You might wonder, what sets a direct response marketing agency team apart? Apart from digital marketing agencies, apart from solo marketing consultants, or even apart from the marketing professionals working at your company. Here, we’ll share some insights into what differentiates a dedicated direct response marketing team and what to expect while working with them.

Direct Response Marketing Agencies 101
Direct response marketing agencies specialize in helping companies generate immediate action from customers and prospects. That might mean calling or returningRead more


How Marketing Research Can Strengthen your Direct Response Marketing

For years direct response marketers said the best research was gained through testing. Their thought process was, ”Let the customers and prospects tell us with their responses and purchases what is most effective.”

As direct mail creative development became more expensive and postage rose, direct marketers turned to marketing research to gain product, target audience, offer, and creative insights to zero in on the best tests—and the most profitable strategies.

Research can help you identify opportunities, solve specific challenges, and inform almost every decision across the marketing spectrum. Read on for a simple breakdown of the fundamentals of marketing research and uncover some best practices for applying them to your direct response marketing initiatives.
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