2018 Direct Response Marketing Trends: The Best of the Best

This isn’t just another “trends to watch” list. We’ve scoured the direct response marketing headlines and assessed the “2018 trends” lists. Combining the trend lists and what we are observing in our daily efforts, we’re going to share what we believe are the trends to watch: the top 5 response-generating practices that we believe are going to make the most impact on in the year ahead.
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Survey Says? Follow These B2B Lead Generation Trends in 2018

It's time to look back at our top blog posts of the year!
Below is our number 1 post!

Chief Marketer’s just-released 2018 B2B Lead Gen Trend Survey reveals loads of fascinating insights into how B2B marketers are generating leads and converting prospects. But how can you apply the insights to your B2B marketing efforts?

We’ll help you make sense of it all by sharing survey highlights along with “our take” on the what’s been successful for our B2B clients. Let’s jump right to it:Read more


Measuring the Success of an Omnichannel Direct Response Marketing Campaign

It's time to look back at our top blog posts of the year!
Below is number 2.

 

Today’s multi-channel—and omnichannel—direct response marketing campaigns pack some serious punch. Reaching customers from every angle and providing multiple ways to reply, respond and convert, they also strive to deliver a seamless experience across every touch point. That’s a whole lot of moving parts!

If this sounds like the beginning of a “How will I measure this?” nightmare, pinch yourself gently and read on…we’ll break this down for you.Read more


When is it Time to Hire a Direct Response Marketing Agency?

It's time to look back at our top blog posts of the year!
Below is number 3

 


It’s easy for us to say (we’re just a little biased!), but hiring a direct response marketing agency might be the smartest thing you can do for your internal marketing team, customers, marketing budget and, most importantly, sales growth.

Direct response marketing campaigns are the workhorses of your growth strategy—and you depend on their performance to take your business to the next level.

But how do you know it’s the right time to partner with an agency?
See if a couple of these hit home:

  • The phrase “omnichannel marketing” scares the bajeebers out of your marketing team…and you’ve been unable to effectively expand campaigns to the digital channel, including social media.
  • You spent several weeks (and several thousand dollars) on a direct mail campaign…and response rates were dismal, or worse yet weren’t even able to be tracked and measured.
  • That absolutely fabulous, no-chance-for-failure offer you came up with? It didn’t drive ANY action.
  • You have inconsistent results across campaigns because you’re not testing to find out what works—and what doesn’t work

We’re marketers ourselves—and we come face-to-face with these challenges every day. So take it from us: there are times, like these, when the agency perspective really matters:Read more


How to Evaluate Direct Marketing Creative: Our 5-Point Checklist

How do you know if your direct marketing creative -- the integration of copy and design ­­-- is up to the task of connecting with the target audience and doing its part to drive a successful campaign? Nothing—no direct mail piece, email, website or social media ad—makes its way out the door without careful evaluation.

  • “It’s pretty” doesn’t necessarily equal “It’s effective.”
  • “That’s such a cool idea” doesn’t always translate to “It’ll resonate with our target market.”
  • “Wow, that really pops!” doesn’t mean “It’s on strategy.”
  • “I wouldn’t respond to that” doesn’t mean “It isn’t right for the target audience.”

Our creative team, which consists of art directors, designers, and copywriters, approach each project with a clean slate—and fresh ideas. But they also takeRead more