Maximizing Success of Your Top-of-the-Funnel Lead Magnet, Part 3 of 3

If you’ve been following this blog series about top-of-the-funnel lead magnets, you know that you need a solid strategy to drive both the creation and promotion of your content and offer.

Since your ultimate goal is to attract and engage new customers, you can’t leave anything to chance—and that means your lead magnet’s action plan should address these best practices:Read more


Promoting Your Top-of-the-Funnel Lead Magnet Offer, Part 2 of 3

Great news: based on the advice in our first post in this series, you created a top-of-the-funnel lead magnet that you’re eager to promote. You have written and designed the relevant, informative content your target audience is looking for (and likely to “click” on)…now let’s start generating some leads!

Not so fast.

Now is the time to make the most of the opportunity and thoughtfully put your offer in front of the right people, at the right time, and in the right place. Sound good? Keep reading for our insights.Read more


Improve Your Direct Mail Performance with Rapid Data Resources

When your company sends out a direct mail, your goal is recipient conversion, right? Interested customers will open the envelope to learn about your offer, and the most interested ones will take action—visit your offer’s landing page, call the toll-free number, return the reply card—and convert. Success!

But nothing can happen if your customer doesn’t receive your offer in the first place—or if what they do receive makes a bad impression. That’s why regularly putting your mailing lists (house lists and rented lists alike) into the care of a professional mail list and data processing service is essential.

Rapid Data Resources to the Rescue
You may not know about The Weinstein Organization’s Rapid Data Resources, designed to ensure your direct mail campaigns reach their potential. We provide a wide variety of mail processing services to ensure the highest degree of mail deliverability and postage savings for our customers—and in today’s competitive and budget-conscious marketplace, both make a big difference.

Of the more than 155 billion mail pieces processed by the U.S. Postal Service in 2014, 6.6 billion (4.3%) were undeliverable as addressed. What if 4.3% of your direct mail pieces didn’t reach their destination? Any amount of undeliverable mailRead more


The Importance of Design Consistency in Direct Mail...or Not

 

For just a few minutes, forget everything you’ve heard about maintaining design consistency in your marketing. Sometimes inconsistency is exactly what’s required to break through with your offer.

What we generally practice and preach—and what intuitively rings true—is that the components in a direct mail kit (outer envelope, letter, brochure, etc.) should have a consistent, professional design style. But you see, just like there’s an exception to every rule, there’s a time to deviate from a guideline. That is, to stop being so consistent!

Keep reading to find out when inconsistency can really pay off.Read more


4 Fun Ways Direct Response Marketing Can Delight Your Customers

 

How often do you do something to delight your customers? (Outside of providing smile-worthy service, of course.) While your customers have come to expect a stellar experience with your products and services, why not find ways to delight them through your direct response marketing—when they least expect it? Keep reading to see what we mean.

The Fun Starts Here
When you think outside of the box—or in this case, the standard direct mail package or postcard—you discover new ways to connect with your customers and drive response. What’s more, aside from drawing attention and engagement, these new ideas are likely to inspire word-of-mouth advertising (or sharing in the social sphere), bringing your message to an even broader audience.

Let’s go!Read more