How to Localize and Manage Your Marketing Campaigns in One Fell Swoop

Companies with multiple retail stores or sales locations are always looking for ways to maximize their offer performance and response. And, of course, they want to decentralize and make their marketing campaigns easier to develop and deploy. Fortunately, there’s a way to address both challenges head-on.

We’re going to share here what’s working for our multi-location clients. Read on to learn how to manage your campaigns and maintain offer relevancy and optimal response from Seattle to Miami—and every place in between.Read more


5 Steps to Create a Company Blog that Supports Direct Marketing, Part 2

In Part 1 of this 2-part series, we started you thinking about how your corporate blog can be used as a strategic tool. Indeed, it doesn’t have to just “sit there” on your website! By posting articles and content that keep your customers engaged and your sales funnel filled with leads, your corporate blog can help you achieve measurable business goals.

Picking up where we left off, once you’ve determined what you want your blog to “do” for your company—and you’ve defined some goals—it’s time to get to work! Get to work blogging, that is. Here, we’ll explain how to get your corporate blog from the idea phase to published, promoted, and income-generating!Read more


Who, Me? 3 Best Practices for Direct Marketing Personalization

Have you found a bottle of Coca Cola with your name on it? More than 1,000 first names and 200 last names are included in the “Share a Coke” campaign, which is connecting more people than ever with ice cold, delicious refreshment—and a warm sense of “this was made ‘specially for me!”

Coke’s use of personal identifiers is just one (very high profile) example of how marketers can employ personalization to engage customers and drive desired outcomes, whether that’s buying a soft drink or returning a business reply card.

But take note: personalization is more than just inserting someone’s name into a letter (or onto a bottle)—it’s using your marketing data to deeply target content and offers and build stronger personal relationships with customers and prospects.

We Think You’ll Find This Interesting
Now that we’ve got your attention, we’d like to present some stats from various consumer surveys:

  • 40% said they buy more from retailers that personalize their shopping experience across channels; 41% said they buy more from retailers that send them personalized emails, and 39% said they buy more from retailers that personalize Web recommendations. (MyBuys)
  • Personalized digital ads delivered a click-through rate that was 230% higher (3.3x) than Google Benchmark for rich media creative. (Jivox)
  • Over 84% reported that personalization made them more likely to open a direct mail (InfoTrends)

Do you see why marketers are gobbling up opportunities to personalize across channels? It tells them, “We pay attention to you, we know some things about you, and we think you’ll find this helpful, so please act on it.” Personalization helps keep your marketing messages conversational and relevant, while capturing their interest, to boost response.

How about we share some of our best practices for using personalization in direct marketing?Read more


9 Reliable Ways to Grow Your E-mail Marketing Database

There comes a time when your trusty e-mail list no longer delivers like it used to and stops growing. You’re getting lots of bounce-backs, not seeing the results you expect, or simply want to add more leads into your marketing database. This is all part of the natural process of database decay—sounds scary, right? Fortunately, there are some things you can do to freshen up your list and bring it back to life. Let’s jump right in!Read more


6 Most Effective and Time-Honored Direct Mail Creative Techniques

Eager to put a fresh coat of paint on your direct mail strategy? Not so fast. We’re all for changing up the same old, same old, but before you fix what isn’t broken, make sure you know what works. The tried and true direct marketing techniques that have stood the test of time continue to be used in the control kits for many marketers. Read on to find out why.

Love Response? Use Direct Mail!
Direct mail has always been extraordinarily effective form of direct response marketing. Not only are people curious about what’s in their mailbox, but direct mail packages are designed to trigger an emotional response and drive action. They’re simply compelling!

Here’s some statistical back-up. DMNews.com reports on findings of a 2016 DMA study showing thatRead more