14 Ways to Stand Out in Your Customers’ Crowded Social Feeds

Your customers’ social media feeds have a life of their own. Their connections are posting, commenting, updating, and sharing—all day long—so they never know exactly what they’re going to find when they log into their account. A funny meme, cute pics of their neighbor’s kids, some snarky commentary on a morning headline? Probably! But what about an eye-catching post from your company?Read more


How to Localize and Manage Your Marketing Campaigns in One Fell Swoop

Companies with multiple retail stores or sales locations are always looking for ways to maximize their offer performance and response. And, of course, they want to decentralize and make their marketing campaigns easier to develop and deploy. Fortunately, there’s a way to address both challenges head-on.

We’re going to share here what’s working for our multi-location clients. Read on to learn how to manage your campaigns and maintain offer relevancy and optimal response from Seattle to Miami—and every place in between.Read more


What Your Social Media Activity Is Saying About Your Brand

What you say—or don’t say—on social media speaks volumes about your brand. According to MarketingSherpa, 85% of US consumers use social media and most online adults follow a brand via social media. So your social media activity is being heard by the lion’s share of your customers and prospects, whether or not you’re posting, tweeting, liking, commenting, or sharing.

By now, it’s conventional wisdom that companies need some degree of social media presence to remain both “findable” and relevant. We’re not here to argue the case! But what we do want to stress is that it’s important to engage on social media according to a strategy. Otherwise, you could be sending the wrong message.

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5 Steps to Create a Company Blog that Supports Direct Marketing, Part 2

In Part 1 of this 2-part series, we started you thinking about how your corporate blog can be used as a strategic tool. Indeed, it doesn’t have to just “sit there” on your website! By posting articles and content that keep your customers engaged and your sales funnel filled with leads, your corporate blog can help you achieve measurable business goals.

Picking up where we left off, once you’ve determined what you want your blog to “do” for your company—and you’ve defined some goals—it’s time to get to work! Get to work blogging, that is. Here, we’ll explain how to get your corporate blog from the idea phase to published, promoted, and income-generating!Read more


Wildly Effective Newsletters for The Digital Age: Your 5-Point Checklist

Were newsletters the first form of opt-in content marketing? People have been reading newsletters since 1538, long before interested audiences started visiting the Internet—or even picking up inky newspapers—for relevant news and enticing offers. By the early 1900s, newsletters began to flourish due to businesses’ need for specialized industry information. And the rest, they say, is history.

What makes newsletters such an effective form of customer communications? And why are they still in vogue? Once again, we’ll take a page from our direct response marketing playbook, and share our take on marketers’ love affair with the newsletter. Make that the e-newsletter.

E-Newsletters: Engaging, Retaining, and Re-Engaging Your Key Customers
With our without the “e-,” newsletters contain important information targeted at a specific audience: people with a known interest in a topic, company, or brand. While they may share some valuable evergreen content, newsletters mainly alertRead more