When is it Time to Hire a Direct Response Marketing Agency?

It's time to look back at our top blog posts of the year!
Below is number 3

 


It’s easy for us to say (we’re just a little biased!), but hiring a direct response marketing agency might be the smartest thing you can do for your internal marketing team, customers, marketing budget and, most importantly, sales growth.

Direct response marketing campaigns are the workhorses of your growth strategy—and you depend on their performance to take your business to the next level.

But how do you know it’s the right time to partner with an agency?
See if a couple of these hit home:

  • The phrase “omnichannel marketing” scares the bajeebers out of your marketing team…and you’ve been unable to effectively expand campaigns to the digital channel, including social media.
  • You spent several weeks (and several thousand dollars) on a direct mail campaign…and response rates were dismal, or worse yet weren’t even able to be tracked and measured.
  • That absolutely fabulous, no-chance-for-failure offer you came up with? It didn’t drive ANY action.
  • You have inconsistent results across campaigns because you’re not testing to find out what works—and what doesn’t work

We’re marketers ourselves—and we come face-to-face with these challenges every day. So take it from us: there are times, like these, when the agency perspective really matters:Read more


6 Guidelines for Running a Social Media Group for Your Business

There’s the social media page and then there’s the group—and there’s a big difference. While there’s no knocking the page as the social platform’s “home” for your brand, the group is peoples’ go-to destination for conversation, camaraderie, and support. Read on to learn how we approach the running of a social media group—and what it takes to make yours a success.Read more


14 Ways to Stand Out in Your Customers’ Crowded Social Feeds

Your customers’ social media feeds have a life of their own. Their connections are posting, commenting, updating, and sharing—all day long—so they never know exactly what they’re going to find when they log into their account. A funny meme, cute pics of their neighbor’s kids, some snarky commentary on a morning headline? Probably! But what about an eye-catching post from your company?Read more


How to Localize and Manage Your Marketing Campaigns in One Fell Swoop

Companies with multiple retail stores or sales locations are always looking for ways to maximize their offer performance and response. And, of course, they want to decentralize and make their marketing campaigns easier to develop and deploy. Fortunately, there’s a way to address both challenges head-on.

We’re going to share here what’s working for our multi-location clients. Read on to learn how to manage your campaigns and maintain offer relevancy and optimal response from Seattle to Miami—and every place in between.Read more


What Your Social Media Activity Is Saying About Your Brand

What you say—or don’t say—on social media speaks volumes about your brand. According to MarketingSherpa, 85% of US consumers use social media and most online adults follow a brand via social media. So your social media activity is being heard by the lion’s share of your customers and prospects, whether or not you’re posting, tweeting, liking, commenting, or sharing.

By now, it’s conventional wisdom that companies need some degree of social media presence to remain both “findable” and relevant. We’re not here to argue the case! But what we do want to stress is that it’s important to engage on social media according to a strategy. Otherwise, you could be sending the wrong message.

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