How to Evaluate Direct Marketing Creative: Our 5-Point Checklist

How do you know if your direct marketing creative -- the integration of copy and design ­­-- is up to the task of connecting with the target audience and doing its part to drive a successful campaign? Nothing—no direct mail piece, email, website or social media ad—makes its way out the door without careful evaluation.

  • “It’s pretty” doesn’t necessarily equal “It’s effective.”
  • “That’s such a cool idea” doesn’t always translate to “It’ll resonate with our target market.”
  • “Wow, that really pops!” doesn’t mean “It’s on strategy.”
  • “I wouldn’t respond to that” doesn’t mean “It isn’t right for the target audience.”

Our creative team, which consists of art directors, designers, and copywriters, approach each project with a clean slate—and fresh ideas. But they also takeRead more


7 Scary Direct Marketing Mistakes—and How to Escape Them

When it comes right down to it, the scariest direct marketing mistake you can make is missing an opportunity to profitably connect with a customer or prospect. It’s that simple.

But if you’re investing in marketing campaigns, how do you miss these opportunities? What are you overlooking? What’s going wrong? Well, the answer to that is not so simple.

If you’re not seeing the results you expect, you’re probably making some combination of direct marketing mistakes that add up to a whole lot of ho-hum. But never fear!  Let’s take a look at the mistakes you may be making—and how to escape making them next time.Read more


Survey Says? Follow These B2B Lead Generation Trends in 2018

Chief Marketer’s just-released 2018 B2B Lead Gen Trend Survey reveals loads of fascinating insights into how B2B marketers are generating leads and converting prospects. But how can you apply the insights to your B2B marketing efforts?

We’ll help you make sense of it all by sharing survey highlights along with “our take” on the what’s been successful for our B2B clients. Let’s jump right to it:Read more


The 5 Top Direct Response Marketing Myths

As direct response marketers, we strive for measurable results that help define success. But sometimes a sticky perceived misconception gets in the way and inhibits good planning.

We’ve got to debunk these myths and shed light on the truth, the facts, and the realities behind why we do what we do—and why it works.

So, please, don’t let these direct response marketing myths stop you from making your marketing the best it can be!Read more


37 Power Words to Use in Direct Response Marketing—and Why

 

From the time we were kids, we’ve been told by family members, teachers, and marketing gurus to “use the right words” and avoid using the wrong ones. Most of us have figured out how to communicate effectively—in most situations, anyway—and we know how powerful words can be. The right ones can make your heart sing, and the wrong ones can cut like a knife.

Write the Right Words, All Right?
In direct response marketing, the right words can work like magic. Word choice is fundamental to creating a message that resonates and building an offer and call to action that performs. Let’s take a look at which words tend to “work” for today’s direct response marketersRead more