3 Ways to Ask for Customer Reviews—and How to Do It Right

Boost sales. Establish credibility. Build trust. Increase brand awareness. Learn more about your customers. What’s the one thing your marketing team can do to accomplish all of these things and more? Leverage customer product and service reviews!

Customer Reviews Matter
As we shared in 5 Reasons Customer Ratings and Reviews Boost Your Sales, 81% of consumers read reviews and check ratings—and customer reviews are tied with family/friends as the most trusted source of information on products and services. In B2B markets, customer reviews are just as powerful. G2 Crowd’s 2018 Benchmark Report: The Impact of Reviews on B2B Buyers and Sellers reveals:

  • 92.4% of B2B buyers are more likely to purchase a product or service if they have been able to read a trusted review about it.
  • 60% of buyers use review sites and 82% find them to be very valuable in their research.
  • And…55% of companies don’t use reviews as part of their marketing mix!

These results may or may not surprise you. Either way, it’s important to know that customer reviews are important—and you’re wise to put them on your radar, especially if your B2C or B2B products and services are purchased or researched online. And let’s face it: what isn’t being at least researched online these days?Read more


5 Reasons Customer Ratings and Reviews Boost Your Sales

B2B and B2C companies at both national and local levels can enjoy the sales-boosting power of customer ratings and reviews. Thanks to popular review sites like Google, Facebook, BBB.org and Angie’s List—not to mention corporate and e-commerce websites featuring customer reviews—people can consider others’ feedback before they buy products and services. And yes, they’re indeed buying.

Consumers are talking about their purchases, from handbags to computer software, from health insurance to golf clubs, from HVAC services to online educational programs. And potential buyers want know what to expect and how to make the most of their investment. Ratings and reviews help facilitate this process—they essentially formalize and digitize traditional (and highly effective) word of mouth marketing.

But as we’ll see, ratings and reviews do more than support the online shopper’s journey. They can add up to more revenue for you. Let’s take a closer look at what makes customer feedback so valuable to your digital marketing and sales strategy:Read more


6 Guidelines for Running a Social Media Group for Your Business

There’s the social media page and then there’s the group—and there’s a big difference. While there’s no knocking the page as the social platform’s “home” for your brand, the group is peoples’ go-to destination for conversation, camaraderie, and support. Read on to learn how we approach the running of a social media group—and what it takes to make yours a success.Read more


Direct Mail and Email: Direct Response Marketing’s Power Couple

In today’s multi-marketing channel universe, it isn’t always easy to determine whether direct mail or email is the better delivery method for your offer…or should even be considered. Both have their pros and cons. But if you think you need to pick one over the other, think again.

We don’t play favorites here. Many times, direct mail and email are better together.Read more


How to Evaluate Direct Marketing Creative: Our 5-Point Checklist

How do you know if your direct marketing creative -- the integration of copy and design ­­-- is up to the task of connecting with the target audience and doing its part to drive a successful campaign? Nothing—no direct mail piece, email, website or social media ad—makes its way out the door without careful evaluation.

  • “It’s pretty” doesn’t necessarily equal “It’s effective.”
  • “That’s such a cool idea” doesn’t always translate to “It’ll resonate with our target market.”
  • “Wow, that really pops!” doesn’t mean “It’s on strategy.”
  • “I wouldn’t respond to that” doesn’t mean “It isn’t right for the target audience.”

Our creative team, which consists of art directors, designers, and copywriters, approach each project with a clean slate—and fresh ideas. But they also takeRead more