Email Marketing-The Perfect Compliment To Direct Mail

(originally posted on Thursday, January 21, 2010)

Looking for a cost-effective way to reach your customers without sacrificing maximum impact? Interested in opening a new, alternative channel of communication with an existing customer without being redundant? You should consider email marketing.

"Email ad spending will jump to $677 million in 2011, from $492 million in 2008."--eMarketer, "Social Media and E-Mail Spending to Rise"
www.emarketer.com

E-mail marketing is an efficient way to provide timely updates, and beneficial promotional information to your customers. Designed to encourage and prompt the recipients to take immediate action--buy, download, sign-up, or direct them to the nearest store location.

Besides offering a unique creative palate for direct marketing solutions, the benefits of a well-integrated email marketing component as part of your overall strategy are numerous:

1. Inexpensive - no postage costs

2. Multi-Channel Strategy - complements all components of your strategy

3. Measurable - analyze results: open rates, click-thrus, and conversion rates

4. Easy To Test - try multiple offers, introduce a product before rolling out

5. Targeted - segment your audience and vary messages for each recipient

6. Top-of-Mind - keeps your company name and contact info in front of customers while generating awareness about new products and services

7. Builds Relationships - often resulting in customer loyalty and trust

8. Increases Credibility - increases awareness and brandishes image as industry expert with timely news and valuable tips

9. Quick Turnaround - perfect for communicating time-sensitive information

10. Immediate Action - sales, downloads, inquiries, and registrations instantly

At The Weinstein Organization we've been integrating email marketing within our clients' overall marketing campaigns for several years, and the results have been impressive to say the least. For more on how cost-efficient email marketing can complement your direct marketing efforts, contact your TWO account representative today.


Social & Mobile Media: Saving Lives And Making A Difference

(originally posted on Friday, January 15, 2010

The horrors of the Haitian earthquake are absolutely tragic. But perhaps more than ever before it is now possible to quickly form and mobilize groups of people to help with relief efforts, raise money, or simply build awareness that help is needed.

Almost immediately after the news emerged from the impoverished island nation of Haiti, the formation of relief and awareness groups started to spring-up on Facebook. Phone companies began making donations to Haitian relief funds based on text messages. People began to search for information on the safety loved ones in Haiti via Twitter. And viral videos directing relief efforts from celebrities such as Wyclef Jean have started to make their way around the internet at speeds the traditional news media could never match.

The Facebook group "EVERY PERSON THAT JOINS WE WILL DONATE $1 TO HELP PEOPLE IN HAITI!" has attracted almost 600,000 members in just a few days, and has posted over 2,500 additional links to help promote the cause. Are they actually making these monetary donations? Hard to say from our observation, but a quick glance reveals peer-to-peer sharing of information for other relief efforts from the American Red Cross, OXFAM, and others. So at the very least, this group is an outstanding platform for information sharing.

One of the most visible relief efforts comes from Wyclef Jean, a celebrity musician with Haitian roots. He has used the power of his fame to spread the word about how you can donate money by texting "Yele" to 501501. Wyclef (@wyclef) has over 1.3 million Twitter followers and has dedicated his profile to spreading the word on how to help.

But the most impressive results thus far have come from The American Red Cross (www.redcross.org), who at the time of this writing have raised over $8 Million for Haitian relief by urging people to text "Haiti" to 90999. They didn't do it by spending money on mass media--they just had a great idea for raising money, and they literally put the power to act in the hands of the people.

We are witnessing the maturation and mainstream acceptance of social and mobile media. By raising millions of dollars to save lives in Haiti, social and mobile media are quickly becoming two of the most powerful and effective communication tools on the planet.


Our TWO Sense

(originally posted on Monday, January 11, 2010)

After 17 years of developing response marketing campaigns and brand building for our clients, The Weinstein Organization (TWO) is proud to announce a re-branding of our own. Our new web site, URL, and logo design all reflect TWO’s continuing evolution as an integrated marketing agency. But what does that mean to you: our clients, friends and business partners?

For one, it was time for a fresh new look. We streamlined our web URL (www.twochicago.com), re-fashioned our logo, and re-designed our web site with creative and navigational energies that reflect the people who work here. Our core competencies of strategy, creative, tactical implementation, measurement & response tracking, and ROI are the same as always, but they’re being acted upon with breakthrough ideas, broad perspectives, and innovative techniques.

Some of those techniques now include an expansion of our email and web site development services, Viral Video & Digital Content Production, Social & Mobile Media Marketing, and Search Engine Optimization. So while we’re knocking down the walls of familiarity, we thought it made sense to apply that spirit to our own brand as well.

Besides the vibrant, new design, you’ll find a lot of new features and communication platforms on our web site. We expanded our portfolio to display more of our work in a dynamic array. We laid out our corporate philosophy and workflow as a statement of dedication to what we do and how we do it. And we gave you a peek inside the personalities of the people who work here—so you know who we are, what makes us tick, why we love what we do.

Thanks for reading, and we look forward to interacting with you.