3 Ways to Ask for Customer Reviews—and How to Do It Right

Boost sales. Establish credibility. Build trust. Increase brand awareness. Learn more about your customers. What’s the one thing your marketing team can do to accomplish all of these things and more? Leverage customer product and service reviews!

Customer Reviews Matter
As we shared in 5 Reasons Customer Ratings and Reviews Boost Your Sales, 81% of consumers read reviews and check ratings—and customer reviews are tied with family/friends as the most trusted source of information on products and services. In B2B markets, customer reviews are just as powerful. G2 Crowd’s 2018 Benchmark Report: The Impact of Reviews on B2B Buyers and Sellers reveals:

  • 4% of B2B buyers are more likely to purchase a product or service if they have been able to read a trusted review about it.
  • 60% of buyers use review sites and 82% find them to be very valuable in their research.
  • And…55% of companies don’t use reviews as part of their marketing mix!

These results may or may not surprise you. Either way, it’s important to know that customer reviews are important—and you’re wise to put them on your radar, especially if your B2C or B2B products and services are purchased or researched online. And let’s face it: what isn’t being at least researched online these days?Read more


5 Reasons Customer Ratings and Reviews Boost Your Sales

B2B and B2C companies at both national and local levels can enjoy the sales-boosting power of customer ratings and reviews. Thanks to popular review sites like Google, Facebook, BBB.org and Angie’s List—not to mention corporate and e-commerce websites featuring customer reviews—people can consider others’ feedback before they buy products and services. And yes, they’re indeed buying.

Consumers are talking about their purchases, from handbags to computer software, from health insurance to golf clubs, from HVAC services to online educational programs. And potential buyers want know what to expect and how to make the most of their investment. Ratings and reviews help facilitate this process—they essentially formalize and digitize traditional (and highly effective) word of mouth marketing.

But as we’ll see, ratings and reviews do more than support the online shopper’s journey. They can add up to more revenue for you. Let’s take a closer look at what makes customer feedback so valuable to your digital marketing and sales strategy:Read more


Survey Says? Follow These B2B Lead Generation Trends in 2018

Chief Marketer’s just-released 2018 B2B Lead Gen Trend Survey reveals loads of fascinating insights into how B2B marketers are generating leads and converting prospects. But how can you apply the insights to your B2B marketing efforts?

We’ll help you make sense of it all by sharing survey highlights along with “our take” on the what’s been successful for our B2B clients. Let’s jump right to it:Read more


5 Steps to Create a Company Blog that Supports Direct Marketing, Part 2

In Part 1 of this 2-part series, we started you thinking about how your corporate blog can be used as a strategic tool. Indeed, it doesn’t have to just “sit there” on your website! By posting articles and content that keep your customers engaged and your sales funnel filled with leads, your corporate blog can help you achieve measurable business goals.

Picking up where we left off, once you’ve determined what you want your blog to “do” for your company—and you’ve defined some goals—it’s time to get to work! Get to work blogging, that is. Here, we’ll explain how to get your corporate blog from the idea phase to published, promoted, and income-generating!Read more


5 Steps to Create a Company Blog that Supports Direct Marketing, Part 1


We see it all the time: a company has a blog on their website but consider it a nuisance. They only post a new article after realizing “it’s been a while” and no one on staff is raising their hand to develop content. But that’s because they haven’t figured out that their blog can support their direct marketing efforts, helping to bring in leads and nurture customer relationships that lead to more sales.

Start Thinking about Your Company’s Blog as a Strategic Tool
Blogging has grown up a lot since it started back in 1997. In fact, many corporate websites were designed with a blog component because it was the “thing” to do—not necessarily because the company planned on using it for a strategic purpose. We remember this well, because we were there, too!

In the early days, some companies posted content simply toRead more