3 Direct Response Marketing Techniques Your B2B Sales Team Will Love

When it comes to working with your organization’s sales team, you’re probably focused on how to deliver qualified sales leads, qualified sales leads, and more qualified sales leads.

Growing a B2B business depends on developing new sales relationships and profitably maintaining them over the long-term, after all. So your job, as the trusty marketing department, is to get new customers in the door—and your counterparts in sales will keep them happy.

If only it were that simple!

Marketing + Sales: In Search of the Perfect Balance
In reality, it takes a combination of sales and marketing efforts—and a whole lot of working together—to nurture B2B customer relationships. Fortunately, direct response markers have handy techniques at their disposal to make their jobs easier and more productive…and delight their sales team at the same time.Read more