How To Nurture Your B2B Sales Leads With Effective Content Marketing

 

Unless they’re shopping for the low-risk basics or making repeat purchases, B2B buyers don’t want to just be “sold to.” If they’re considering a new investment in a higher-ticket item, such as business software or a new insurance product, they’re looking at a longer sales cycle with more at stake. That means they need information and guidance—not a hard sales push—as you nurture them from “lead” to “customer.”

In 3 Types of Marketing Content that Drives B2B Sales Leads, we looked at how content can support your lead generation efforts. But once you get some leads, what’s next? We suggest taking a lead nurturing approach that provides more marketing content to inspire your customers’ winding journey through the sales funnel. In other words, following a content marketing strategy.

Keep reading for insights into providing your B2B sales leads with a remarkable, content-rich lead-to-buyer experience.Read more


3 Ideas for Marketers as Consumers Control Ad Content

Ad-blocking

While doing some industry reading of recent news headlines, I came across “I love advertising, said no one ever”.

The article mentions how some consumers can go out of their way to avoid advertising: ad blocks, streaming TV shows and movies without commercials, and DVRs.  With the ability in some cases to control ad content, how can we as marketers still reach consumers? Is this really the future?

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