37 Power Words to Use in Direct Response Marketing—and Why

 

From the time we were kids, we’ve been told by family members, teachers, and marketing gurus to “use the right words” and avoid using the wrong ones. Most of us have figured out how to communicate effectively—in most situations, anyway—and we know how powerful words can be. The right ones can make your heart sing, and the wrong ones can cut like a knife.

Write the Right Words, All Right?
In direct response marketing, the right words can work like magic. Word choice is fundamental to creating a message that resonates and building an offer and call to action that performs. Let’s take a look at which words tend to “work” for today’s direct response marketersRead more


Who, Me? 3 Best Practices for Direct Marketing Personalization

Have you found a bottle of Coca Cola with your name on it? More than 1,000 first names and 200 last names are included in the “Share a Coke” campaign, which is connecting more people than ever with ice cold, delicious refreshment—and a warm sense of “this was made ‘specially for me!”

Coke’s use of personal identifiers is just one (very high profile) example of how marketers can employ personalization to engage customers and drive desired outcomes, whether that’s buying a soft drink or returning a business reply card.

But take note: personalization is more than just inserting someone’s name into a letter (or onto a bottle)—it’s using your marketing data to deeply target content and offers and build stronger personal relationships with customers and prospects.

We Think You’ll Find This Interesting
Now that we’ve got your attention, we’d like to present some stats from various consumer surveys:

  • 40% said they buy more from retailers that personalize their shopping experience across channels; 41% said they buy more from retailers that send them personalized emails, and 39% said they buy more from retailers that personalize Web recommendations. (MyBuys)
  • Personalized digital ads delivered a click-through rate that was 230% higher (3.3x) than Google Benchmark for rich media creative. (Jivox)
  • Over 84% reported that personalization made them more likely to open a direct mail (InfoTrends)

Do you see why marketers are gobbling up opportunities to personalize across channels? It tells them, “We pay attention to you, we know some things about you, and we think you’ll find this helpful, so please act on it.” Personalization helps keep your marketing messages conversational and relevant, while capturing their interest, to boost response.

How about we share some of our best practices for using personalization in direct marketing?Read more


6 Most Effective and Time-Honored Direct Mail Creative Techniques

Eager to put a fresh coat of paint on your direct mail strategy? Not so fast. We’re all for changing up the same old, same old, but before you fix what isn’t broken, make sure you know what works. The tried and true direct marketing techniques that have stood the test of time continue to be used in the control kits for many marketers. Read on to find out why.

Love Response? Use Direct Mail!
Direct mail has always been extraordinarily effective form of direct response marketing. Not only are people curious about what’s in their mailbox, but direct mail packages are designed to trigger an emotional response and drive action. They’re simply compelling!

Here’s some statistical back-up. DMNews.com reports on findings of a 2016 DMA study showing thatRead more


5 Successful Direct Mail Practices in B2C Insurance Marketing

Direct Mail Practices in B2C Insurance MarketingLike a stamp on an envelope, direct mail and insurance marketing just go together. They always have—and we believe they always will. The classic direct mail package is a stalwart of insurance marketing, carrying a personal and protect-your-peace-of-mind message to the consumer’s home. And if it didn’t deliver ROI, our clients wouldn’t keep sending them out.

Direct Mail and the Insurance Customer
Consumers like direct mail because it’s familiar, tangible, and engaging. Marketers like it because it’s reliable, personal, and measurable. Compared with digital media, according to a 2015 study of the neuroscience behind the response-driving power of direct mail, direct mail is:Read more


7 Must-Haves for a Successful Direct Marketing Campaign

gears

 

Have you ever had a new product to introduce or a sales promotion to announce, so you pieced together a mailing and a few social media posts and called it a day? If your objective was to simply get the message out the door, then your efforts were probably “good enough.” But did they make an impact?  Were you able to measure the return on your investment?Read more