4 Fun Ways Direct Response Marketing Can Delight Your Customers

 

How often do you do something to delight your customers? (Outside of providing smile-worthy service, of course.) While your customers have come to expect a stellar experience with your products and services, why not find ways to delight them through your direct response marketing—when they least expect it? Keep reading to see what we mean.

The Fun Starts Here
When you think outside of the box—or in this case, the standard direct mail package or postcard—you discover new ways to connect with your customers and drive response. What’s more, aside from drawing attention and engagement, these new ideas are likely to inspire word-of-mouth advertising (or sharing in the social sphere), bringing your message to an even broader audience.

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How Marketing Research Can Strengthen your Direct Response Marketing

For years direct response marketers said the best research was gained through testing. Their thought process was, ”Let the customers and prospects tell us with their responses and purchases what is most effective.”

As direct mail creative development became more expensive and postage rose, direct marketers turned to marketing research to gain product, target audience, offer, and creative insights to zero in on the best tests—and the most profitable strategies.

Research can help you identify opportunities, solve specific challenges, and inform almost every decision across the marketing spectrum. Read on for a simple breakdown of the fundamentals of marketing research and uncover some best practices for applying them to your direct response marketing initiatives.
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2018 Direct Response Marketing Trends: The Best of the Best

This isn’t just another “trends to watch” list. We’ve scoured the direct response marketing headlines and assessed the “2018 trends” lists. Combining the trend lists and what we are observing in our daily efforts, we’re going to share what we believe are the trends to watch: the top 5 response-generating practices that we believe are going to make the most impact on in the year ahead.
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Direct Mail and Email: Direct Response Marketing’s Power Couple

In today’s multi-marketing channel universe, it isn’t always easy to determine whether direct mail or email is the better delivery method for your offer…or should even be considered. Both have their pros and cons. But if you think you need to pick one over the other, think again.

We don’t play favorites here. Many times, direct mail and email are better together.Read more


7 Scary Direct Marketing Mistakes—and How to Escape Them

When it comes right down to it, the scariest direct marketing mistake you can make is missing an opportunity to profitably connect with a customer or prospect. It’s that simple.

But if you’re investing in marketing campaigns, how do you miss these opportunities? What are you overlooking? What’s going wrong? Well, the answer to that is not so simple.

If you’re not seeing the results you expect, you’re probably making some combination of direct marketing mistakes that add up to a whole lot of ho-hum. But never fear!  Let’s take a look at the mistakes you may be making—and how to escape making them next time.Read more