The Importance of Design Consistency in Direct Mail...or Not

 

For just a few minutes, forget everything you’ve heard about maintaining design consistency in your marketing. Sometimes inconsistency is exactly what’s required to break through with your offer.

What we generally practice and preach—and what intuitively rings true—is that the components in a direct mail kit (outer envelope, letter, brochure, etc.) should have a consistent, professional design style. But you see, just like there’s an exception to every rule, there’s a time to deviate from a guideline. That is, to stop being so consistent!

Keep reading to find out when inconsistency can really pay off.Read more


4 Fun Ways Direct Response Marketing Can Delight Your Customers

 

How often do you do something to delight your customers? (Outside of providing smile-worthy service, of course.) While your customers have come to expect a stellar experience with your products and services, why not find ways to delight them through your direct response marketing—when they least expect it? Keep reading to see what we mean.

The Fun Starts Here
When you think outside of the box—or in this case, the standard direct mail package or postcard—you discover new ways to connect with your customers and drive response. What’s more, aside from drawing attention and engagement, these new ideas are likely to inspire word-of-mouth advertising (or sharing in the social sphere), bringing your message to an even broader audience.

Let’s go!Read more


If You’re Not Testing, You’re Not Maximizing Results

In direct response marketing, the testing never really ends. You’ll always be reiterating your work on some level, testing the various components—and probably some of your assumptions—to improve on your efforts with better and better results.

Testing is an easy and affordable way to keep your campaigns fresh and productive, and the insights you generate can help spark new ideas. But the bottom line is testing is a tried-and-true way to boost campaign effectiveness—and that means attract more leads and sell more product over time.Read more