The 5 Top Direct Response Marketing Myths

As direct response marketers, we strive for measurable results that help define success. But sometimes a sticky perceived misconception gets in the way and inhibits good planning.

We’ve got to debunk these myths and shed light on the truth, the facts, and the realities behind why we do what we do—and why it works.

So, please, don’t let these direct response marketing myths stop you from making your marketing the best it can be!Read more


Measure Your Campaign Success With these 7 B2B Direct Marketing Metrics

We run direct marketing campaigns because we need to make incremental revenues. Leads are fantastic, but revenue is the real gold at the end of the rainbow. Before we bask in its glow, we’ve got to consider our campaign expenses and determine if our efforts were really “worth it.” Well, how do we know?

Let’s look at some metrics and do some math (we’ll make it as painless as possible) to get a feel for how we can measure the bottom-line performance of our B2B direct marketing campaigns.

Under Pressure for Profits
The aesthete that lives inside the heart of each marketer must come to terms with the fact that even our proudest campaigns, with their gorgeous creative, motivating copy and compelling offers, must be exposed to objective, dollars-and-cents analysis.

But tracking and measuring campaign results is what enables us to get even more creative as time goes on. We learn what works—and what works best—so we can keep pushing the (direct response) envelope further. We can discover new ways to drive even more leads and encourage even more sales. And if we get really good at it, we can increase our budgets and expand our strategy, and….Read more


5 Successful Direct Mail Practices in B2C Insurance Marketing

Direct Mail Practices in B2C Insurance MarketingLike a stamp on an envelope, direct mail and insurance marketing just go together. They always have—and we believe they always will. The classic direct mail package is a stalwart of insurance marketing, carrying a personal and protect-your-peace-of-mind message to the consumer’s home. And if it didn’t deliver ROI, our clients wouldn’t keep sending them out.

Direct Mail and the Insurance Customer
Consumers like direct mail because it’s familiar, tangible, and engaging. Marketers like it because it’s reliable, personal, and measurable. Compared with digital media, according to a 2015 study of the neuroscience behind the response-driving power of direct mail, direct mail is:Read more


7 Must-Haves for a Successful Direct Marketing Campaign

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Have you ever had a new product to introduce or a sales promotion to announce, so you pieced together a mailing and a few social media posts and called it a day? If your objective was to simply get the message out the door, then your efforts were probably “good enough.” But did they make an impact?  Were you able to measure the return on your investment?Read more


3 Reasons To Clean Up Your Data Files Pronto

3 Reasons To Clean Up Your Data Files Pronto

Data hygiene. While it’s not as inspiring as other direct marketing topics like branding or creative development, it’s music to the ears of data analysts. To them, it means “clean lists.” And to campaign managers, it means “better response rates” and “ROI.”Read more