3 Ways to Target Your Sales Offers With Digitally Responsive Mail

 

Digitally responsive mail is one of the best ways to reach engaged customers with targeted and timely sales-boosting offers. Let’s take a look at what it is, how it works, and what makes it so effective.

Direct Mail That’s Really Smart
You know how a traditional direct mail campaign works: you “drop” a compelling offer and creative, usually in the form of a postcard or mail kit, to mailing list contacts on a particular date or series of dates.

And you know how programmatic advertising works: you deliver highly targeted offers, based on demographic and behavioral data, to users while they’re engaged on a digital platform.Read more


Improve Your Direct Mail Performance with Rapid Data Resources

When your company sends out a direct mail, your goal is recipient conversion, right? Interested customers will open the envelope to learn about your offer, and the most interested ones will take action—visit your offer’s landing page, call the toll-free number, return the reply card—and convert. Success!

But nothing can happen if your customer doesn’t receive your offer in the first place—or if what they do receive makes a bad impression. That’s why regularly putting your mailing lists (house lists and rented lists alike) into the care of a professional mail list and data processing service is essential.

Rapid Data Resources to the Rescue
You may not know about The Weinstein Organization’s Rapid Data Resources, designed to ensure your direct mail campaigns reach their potential. We provide a wide variety of mail processing services to ensure the highest degree of mail deliverability and postage savings for our customers—and in today’s competitive and budget-conscious marketplace, both make a big difference.

Of the more than 155 billion mail pieces processed by the U.S. Postal Service in 2014, 6.6 billion (4.3%) were undeliverable as addressed. What if 4.3% of your direct mail pieces didn’t reach their destination? Any amount of undeliverable mailRead more


The Importance of Design Consistency in Direct Mail...or Not

 

For just a few minutes, forget everything you’ve heard about maintaining design consistency in your marketing. Sometimes inconsistency is exactly what’s required to break through with your offer.

What we generally practice and preach—and what intuitively rings true—is that the components in a direct mail kit (outer envelope, letter, brochure, etc.) should have a consistent, professional design style. But you see, just like there’s an exception to every rule, there’s a time to deviate from a guideline. That is, to stop being so consistent!

Keep reading to find out when inconsistency can really pay off.Read more


4 Fun Ways Direct Response Marketing Can Delight Your Customers

 

How often do you do something to delight your customers? (Outside of providing smile-worthy service, of course.) While your customers have come to expect a stellar experience with your products and services, why not find ways to delight them through your direct response marketing—when they least expect it? Keep reading to see what we mean.

The Fun Starts Here
When you think outside of the box—or in this case, the standard direct mail package or postcard—you discover new ways to connect with your customers and drive response. What’s more, aside from drawing attention and engagement, these new ideas are likely to inspire word-of-mouth advertising (or sharing in the social sphere), bringing your message to an even broader audience.

Let’s go!Read more


7 Scary Direct Marketing Mistakes—and How to Escape Them

When it comes right down to it, the scariest direct marketing mistake you can make is missing an opportunity to profitably connect with a customer or prospect. It’s that simple.

But if you’re investing in marketing campaigns, how do you miss these opportunities? What are you overlooking? What’s going wrong? Well, the answer to that is not so simple.

If you’re not seeing the results you expect, you’re probably making some combination of direct marketing mistakes that add up to a whole lot of ho-hum. But never fear!  Let’s take a look at the mistakes you may be making—and how to escape making them next time.Read more