How To Travel Through Your Buyer’s Journey

The buyer’s journey is a hot topic. Companies are learning that the better we understand who our customers are and what they’re looking for as they barrel, skip, or meander towards a purchase, the better we can keep them engaged through the buying process. And the better we keep them engaged, the more value we can provide.

That value goes both ways, of course: A loyal customer is a paying customer for the long-term. Paving the road of their buyer journey with opportunities to learn, connect, evaluate, share, and even advocate is a worthy investment—one that requires some solid marketing strategy including campaigns to keep customers “biting” on offers that keep them happily engaged.

Here, we’ll take a look at how direct response marketing fits into the various stages of your buyers’ journey.Read more


How to use Storytelling in Direct Response Marketing

A weary marketing manager sits down at her computer, once again, to review performance results from her most recent direct response campaign. “All of these long hours, the expenses, the planning,” she laments, rubbing her forehead with tired fingertips. What’s the use hiding her frustration? There’s no one left at the office to see or hear her. “Our products are phenomenal!” she cries. “And our customers agree—so why,” she asks the tracking spreadsheet in front of her, “aren’t we attracting new leads?”

Want to know what happens next?Read more


3 Ways to Target Your Sales Offers With Digitally Responsive Mail

 

Digitally responsive mail is one of the best ways to reach engaged customers with targeted and timely sales-boosting offers. Let’s take a look at what it is, how it works, and what makes it so effective.

Direct Mail That’s Really Smart
You know how a traditional direct mail campaign works: you “drop” a compelling offer and creative, usually in the form of a postcard or mail kit, to mailing list contacts on a particular date or series of dates.

And you know how programmatic advertising works: you deliver highly targeted offers, based on demographic and behavioral data, to users while they’re engaged on a digital platform.Read more


Improve Your Direct Mail Performance with Rapid Data Resources

When your company sends out a direct mail, your goal is recipient conversion, right? Interested customers will open the envelope to learn about your offer, and the most interested ones will take action—visit your offer’s landing page, call the toll-free number, return the reply card—and convert. Success!

But nothing can happen if your customer doesn’t receive your offer in the first place—or if what they do receive makes a bad impression. That’s why regularly putting your mailing lists (house lists and rented lists alike) into the care of a professional mail list and data processing service is essential.

Rapid Data Resources to the Rescue
You may not know about The Weinstein Organization’s Rapid Data Resources, designed to ensure your direct mail campaigns reach their potential. We provide a wide variety of mail processing services to ensure the highest degree of mail deliverability and postage savings for our customers—and in today’s competitive and budget-conscious marketplace, both make a big difference.

Of the more than 155 billion mail pieces processed by the U.S. Postal Service in 2014, 6.6 billion (4.3%) were undeliverable as addressed. What if 4.3% of your direct mail pieces didn’t reach their destination? Any amount of undeliverable mailRead more


The Importance of Design Consistency in Direct Mail...or Not

 

For just a few minutes, forget everything you’ve heard about maintaining design consistency in your marketing. Sometimes inconsistency is exactly what’s required to break through with your offer.

What we generally practice and preach—and what intuitively rings true—is that the components in a direct mail kit (outer envelope, letter, brochure, etc.) should have a consistent, professional design style. But you see, just like there’s an exception to every rule, there’s a time to deviate from a guideline. That is, to stop being so consistent!

Keep reading to find out when inconsistency can really pay off.Read more