Achieving Direct Response Offer Consistency

“Consistency is key,” they say. It’s an adage that’s beautifully applied to the practice of direct response marketing—and when it’s done right, it can lead to measurable increases in performance and sales. “Consistency in what?” you may ask. That’s what we’re here to explore.

We’re not talking about brand consistency here. Not exactly. We’re talking about consistency in your direct response offers. While brand consistency plays an important role in building familiarity and trust in your name, products, and services—overarching all of your marketing and sales messages—it’s consistency in your offer-specific messaging and creative that helps drive action and brings you the campaign results you’re aiming for.Read more


Choosing the Right Channels for Your Direct Response Offer

Offline and online, traditional and digital, there are so many ways you can reach your customers with direct response marketing offers today. Email, postal mail, Facebook groups, SMS, LinkedIn ads, mobile ads, Twitter, referrals, webinars, magazine ads, signage, telemarketing…and so on.

Our multi-channel world is a dynamic place. From one campaign to the next, there’s always an opportunity to try (and test!) a new communication channel to reach people, make a connection, and drive engagement. That’s what makes this exciting—and perhaps a bit daunting.

“How do we choose the right channels for our next campaign?!”
There’s no single communication channel mix that’s going to work for everyone—or for every campaign, even if you hit on the perfect mix for your last offer. You can’t expect the same results every time unless you’re promoting the same offer to the same audience. (But even the best campaigns need to be tested from time to time!)

Since it’s easy to get overwhelmed, we’re here with some sound advice. When you’ve crafted a terrific offer for a defined audience and you’re ready to promote it, consider the followingRead more


Drive Results With These Direct Response Landing Page Tips

The direct response landing page: that digital space where conversions and sales happen. Your teasers, headlines, design, and copy work hard to drive your customers there, with hopes each visitor will complete their mission to convert—to join your mailing list, register for your webinar, make a purchase, or download your white paper. Here, we’ll take a deep dive into “what works” so you can create landing pages that deliver results.Read more


What to Expect from Your Direct Response Marketing Agency Team

You might wonder, what sets a direct response marketing agency team apart? Apart from digital marketing agencies, apart from solo marketing consultants, or even apart from the marketing professionals working at your company. Here, we’ll share some insights into what differentiates a dedicated direct response marketing team and what to expect while working with them.

Direct Response Marketing Agencies 101
Direct response marketing agencies specialize in helping companies generate immediate action from customers and prospects. That might mean calling or returningRead more


Direct Mail and Email: Direct Response Marketing’s Power Couple

In today’s multi-marketing channel universe, it isn’t always easy to determine whether direct mail or email is the better delivery method for your offer…or should even be considered. Both have their pros and cons. But if you think you need to pick one over the other, think again.

We don’t play favorites here. Many times, direct mail and email are better together.Read more