Direct Mail and Email: Direct Response Marketing’s Power Couple

In today’s multi-marketing channel universe, it isn’t always easy to determine whether direct mail or email is the better delivery method for your offer…or should even be considered. Both have their pros and cons. But if you think you need to pick one over the other, think again.

We don’t play favorites here. Many times, direct mail and email are better together.Read more


The Anatomy of an Email Append

Written by Kim Chapman, Senior Account Executive

Email Append

It can take a long time to build up your email database organically. If you are looking for a way to substantially build your database, and you have a significant quantity of customer postal addresses, it might make sense to do an email append. But before you jump in headfirst, it’s important to know the ins and outs of this marketing practice. Here are some tips to get you started:Read more


Growing Your Email Database

Written by Ashley Page, Account Executive

We hear it all the time in the marketing industry, “Email is where it’s at”. Email now outnumbers direct mail 81 to 1, according to Pew Internet & Lifestyle Project. This is because it’s an easier and a quicker way to get your message out. This is great news for many marketers because email is an extremely economical way to reach and engage customers in a very personal way. Emails can be personalized with customers’ names, purchase history, or content and offers specific to their demographic.

Growing Your Email Database

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