“Hello, Inbox!” Tips to Improve Direct Response Email Deliverability

What good is a brilliantly crafted direct response email campaign if the offers don’t make it to recipients’ inboxes? The messages can’t be read if they’re bouncing around cyberspace, and response rates suffer. Conversions aren’t what they could be—what they would be—if the campaign had optimum deliverability.

MailChimp defines deliverability as a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. The concept is actually quite complex, but the main point we want to make here is that there are things you can do to improve your email campaigns’ deliverability.

All it takes is grasping the basics and following some best practices. Shall we?Read more


The 3 Proven Techniques for a Thriving Lead Nurturing Campaign

 

You’ve got your lead, a potential new customer, now what? While you may feel your job as a direct response marketer is done, it really has just begun because it is sales that we are after!

Most leads don’t immediately convert to sales, regardless of where they enter the sales funnel. Most often the bigger the sale, the longer it takes. So, nurture them, court them, play the long game…however you want to describe the process, it’s time to build a relationship and encourage them to become active prospects—and eventually, customers—with a nurturing campaign.

From Lead to Prospect to Customer
The work of nurturing a lead may be frustrating for results-oriented marketers and eager salespeople. It’s only natural to hope—and tempting to expect—that a potential customer submits a web form or replies to a direct mail package because they’re ready to buy. Sometimes they are, and the sale closes quickly.  But more often, the lead needs some support “getting there.”Read more