“Hello, Inbox!” Tips to Improve Direct Response Email Deliverability

What good is a brilliantly crafted direct response email campaign if the offers don’t make it to recipients’ inboxes? The messages can’t be read if they’re bouncing around cyberspace, and response rates suffer. Conversions aren’t what they could be—what they would be—if the campaign had optimum deliverability.

MailChimp defines deliverability as a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. The concept is actually quite complex, but the main point we want to make here is that there are things you can do to improve your email campaigns’ deliverability.

All it takes is grasping the basics and following some best practices. Shall we?Read more


The Anatomy of a Modern Direct Response Marketing Email

Find out how to develop an email message that generates interest, relevancy, and response using up-to-date email best practices.

 

Email marketing today isn’t what it used to be. The first email marketing blast was sent in 1978, and while it resulted in an impressive $13 million in sales,1 it was COPY-HEAVY, unsolicited, and probably the only digital offer the recipients saw that day.

Let’s face it, you (or your parents!) probably didn’t even know what email was in 1978, and SPAM was simply a canned meat product. Most people didn’t even get their own e-mail address until the late 1990s—at school or the office—when it was merely an innovative way to communicate person-to-person.Read more