Direct Mail and Email: Direct Response Marketing’s Power Couple

In today’s multi-marketing channel universe, it isn’t always easy to determine whether direct mail or email is the better delivery method for your offer…or should even be considered. Both have their pros and cons. But if you think you need to pick one over the other, think again.

We don’t play favorites here. Many times, direct mail and email are better together.Read more


How to Evaluate Direct Marketing Creative: Our 5-Point Checklist

How do you know if your direct marketing creative -- the integration of copy and design ­­-- is up to the task of connecting with the target audience and doing its part to drive a successful campaign? Nothing—no direct mail piece, email, website or social media ad—makes its way out the door without careful evaluation.

  • “It’s pretty” doesn’t necessarily equal “It’s effective.”
  • “That’s such a cool idea” doesn’t always translate to “It’ll resonate with our target market.”
  • “Wow, that really pops!” doesn’t mean “It’s on strategy.”
  • “I wouldn’t respond to that” doesn’t mean “It isn’t right for the target audience.”

Our creative team, which consists of art directors, designers, and copywriters, approach each project with a clean slate—and fresh ideas. But they also takeRead more


37 Power Words to Use in Direct Response Marketing—and Why

 

From the time we were kids, we’ve been told by family members, teachers, and marketing gurus to “use the right words” and avoid using the wrong ones. Most of us have figured out how to communicate effectively—in most situations, anyway—and we know how powerful words can be. The right ones can make your heart sing, and the wrong ones can cut like a knife.

Write the Right Words, All Right?
In direct response marketing, the right words can work like magic. Word choice is fundamental to creating a message that resonates and building an offer and call to action that performs. Let’s take a look at which words tend to “work” for today’s direct response marketersRead more


“Hello, Inbox!” Tips to Improve Direct Response Email Deliverability

What good is a brilliantly crafted direct response email campaign if the offers don’t make it to recipients’ inboxes? The messages can’t be read if they’re bouncing around cyberspace, and response rates suffer. Conversions aren’t what they could be—what they would be—if the campaign had optimum deliverability.

MailChimp defines deliverability as a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. The concept is actually quite complex, but the main point we want to make here is that there are things you can do to improve your email campaigns’ deliverability.

All it takes is grasping the basics and following some best practices. Shall we?Read more


The Anatomy of a Modern Direct Response Marketing Email

Find out how to develop an email message that generates interest, relevancy, and response using up-to-date email best practices.

 

Email marketing today isn’t what it used to be. The first email marketing blast was sent in 1978, and while it resulted in an impressive $13 million in sales,1 it was COPY-HEAVY, unsolicited, and probably the only digital offer the recipients saw that day.

Let’s face it, you (or your parents!) probably didn’t even know what email was in 1978, and SPAM was simply a canned meat product. Most people didn’t even get their own e-mail address until the late 1990s—at school or the office—when it was merely an innovative way to communicate person-to-person.Read more