37 Power Words to Use in Direct Response Marketing—and Why

 

From the time we were kids, we’ve been told by family members, teachers, and marketing gurus to “use the right words” and avoid using the wrong ones. Most of us have figured out how to communicate effectively—in most situations, anyway—and we know how powerful words can be. The right ones can make your heart sing, and the wrong ones can cut like a knife.

Write the Right Words, All Right?
In direct response marketing, the right words can work like magic. Word choice is fundamental to creating a message that resonates and building an offer and call to action that performs. Let’s take a look at which words tend to “work” for today’s direct response marketersRead more


“Hello, Inbox!” Tips to Improve Direct Response Email Deliverability

What good is a brilliantly crafted direct response email campaign if the offers don’t make it to recipients’ inboxes? The messages can’t be read if they’re bouncing around cyberspace, and response rates suffer. Conversions aren’t what they could be—what they would be—if the campaign had optimum deliverability.

MailChimp defines deliverability as a way to measure the success at which an email marketer gets a campaign into subscribers' inboxes. The concept is actually quite complex, but the main point we want to make here is that there are things you can do to improve your email campaigns’ deliverability.

All it takes is grasping the basics and following some best practices. Shall we?Read more


The Anatomy of a Modern Direct Response Marketing Email

Find out how to develop an email message that generates interest, relevancy, and response using up-to-date email best practices.

 

Email marketing today isn’t what it used to be. The first email marketing blast was sent in 1978, and while it resulted in an impressive $13 million in sales,1 it was COPY-HEAVY, unsolicited, and probably the only digital offer the recipients saw that day.

Let’s face it, you (or your parents!) probably didn’t even know what email was in 1978, and SPAM was simply a canned meat product. Most people didn’t even get their own e-mail address until the late 1990s—at school or the office—when it was merely an innovative way to communicate person-to-person.Read more


Who, Me? 3 Best Practices for Direct Marketing Personalization

Have you found a bottle of Coca Cola with your name on it? More than 1,000 first names and 200 last names are included in the “Share a Coke” campaign, which is connecting more people than ever with ice cold, delicious refreshment—and a warm sense of “this was made ‘specially for me!”

Coke’s use of personal identifiers is just one (very high profile) example of how marketers can employ personalization to engage customers and drive desired outcomes, whether that’s buying a soft drink or returning a business reply card.

But take note: personalization is more than just inserting someone’s name into a letter (or onto a bottle)—it’s using your marketing data to deeply target content and offers and build stronger personal relationships with customers and prospects.

We Think You’ll Find This Interesting
Now that we’ve got your attention, we’d like to present some stats from various consumer surveys:

  • 40% said they buy more from retailers that personalize their shopping experience across channels; 41% said they buy more from retailers that send them personalized emails, and 39% said they buy more from retailers that personalize Web recommendations. (MyBuys)
  • Personalized digital ads delivered a click-through rate that was 230% higher (3.3x) than Google Benchmark for rich media creative. (Jivox)
  • Over 84% reported that personalization made them more likely to open a direct mail (InfoTrends)

Do you see why marketers are gobbling up opportunities to personalize across channels? It tells them, “We pay attention to you, we know some things about you, and we think you’ll find this helpful, so please act on it.” Personalization helps keep your marketing messages conversational and relevant, while capturing their interest, to boost response.

How about we share some of our best practices for using personalization in direct marketing?Read more


9 Reliable Ways to Grow Your E-mail Marketing Database

There comes a time when your trusty e-mail list no longer delivers like it used to and stops growing. You’re getting lots of bounce-backs, not seeing the results you expect, or simply want to add more leads into your marketing database. This is all part of the natural process of database decay—sounds scary, right? Fortunately, there are some things you can do to freshen up your list and bring it back to life. Let’s jump right in!Read more