How to Generate Leads With Facebook Ad Campaigns

With over 2 billion monthly active users, Facebook has become an essential place for businesses to connect with existing and prospective customers—and the Facebook family of apps and services enable marketers to take audience engagement beyond company pages, shared posts, and groups. Marketers can tap into advertising opportunities to help them meet a wide range of business goals, including generating high-quality leads.

Let’s take a look at how Facebook advertising campaigns can be deeply customized—and optimized—to generate more leads for direct response marketers.Read more