7 Elements of Highly Effective Lead Generation Offers

If you place two similar lead generation offers side-by-side, and then look at their campaign results, you might notice something. The better performer isn’t necessarily the one that “looks better” or says “the perfect thing.” It’s the one that’s more effective in connecting with its intended audience and driving response. Simple, right?

While there isn’t a secret formula for achieving a highly effective offer—one that always delivers on your hopes and dreams (and yes, your hard work!)—there are certain elements that demand careful attention. Why? Because you’ll identify them in the most successful campaigns.

Consider these 7 elements your must-haves for lead-gen offers that deliver the best results:Read more


How to Generate Leads With Facebook Ad Campaigns

With over 2 billion monthly active users, Facebook has become an essential place for businesses to connect with existing and prospective customers—and the Facebook family of apps and services enable marketers to take audience engagement beyond company pages, shared posts, and groups. Marketers can tap into advertising opportunities to help them meet a wide range of business goals, including generating high-quality leads.

Let’s take a look at how Facebook advertising campaigns can be deeply customized—and optimized—to generate more leads for direct response marketers.Read more