Choosing the Right Channels for Your Direct Response Offer

Offline and online, traditional and digital, there are so many ways you can reach your customers with direct response marketing offers today. Email, postal mail, Facebook groups, SMS, LinkedIn ads, mobile ads, Twitter, referrals, webinars, magazine ads, signage, telemarketing…and so on.

Our multi-channel world is a dynamic place. From one campaign to the next, there’s always an opportunity to try (and test!) a new communication channel to reach people, make a connection, and drive engagement. That’s what makes this exciting—and perhaps a bit daunting.

“How do we choose the right channels for our next campaign?!”
There’s no single communication channel mix that’s going to work for everyone—or for every campaign, even if you hit on the perfect mix for your last offer. You can’t expect the same results every time unless you’re promoting the same offer to the same audience. (But even the best campaigns need to be tested from time to time!)

Since it’s easy to get overwhelmed, we’re here with some sound advice. When you’ve crafted a terrific offer for a defined audience and you’re ready to promote it, consider the followingRead more


Ecommerce and Out-of-Home Advertising: 3 Important Considerations

This week I came across an article about a commuter study in the UK “Consumers connect with on-train advertising”. The findings prove insightful beyond the UK borders and raise valuable considerations for out-of-home advertising and ecommerce.

With the rise in convenient mobile payment options, the study shows the type of purchases commuters make and when. Certainly as an urban dweller, my office commute involves a bus or train in both directions. I can identify as a rider and as a marketer.Read more


The Lollapalooza Marketing Approach

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 6 by Kelly Zenere

Lollapalooza lights

Today was D-day… or should I say L-Day. Today was the biggest day festival lovers, concert goers, parents, hipsters, and teenagers were waiting for. Today, Lollapalooza (Lolla) tickets went on sale. Here’s the crazy part 3-Day Passes sold out in under 45-minutes and the crazier part is no one even knows who’s playing yet.Read more


The True Power of Magic!

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 9!

By Julie Determann, Account Supervisor

Julie and familyWhy are some companies better at marketing than others? Magic of course! Or better stated, because they understand the ingredients necessary to create a “magical” experience.

Recently, I took a family vacation to Walt Disney World in Orlando, FL, and I have to commend Walt Disney because they put forth constant efforts to make every part of our trip magical – from the Magical Journeys reservation bookings and Magical Express transportation services to the Disney Resort accommodations, the Disney parks and the new and convenient MyDisneyExperience website and app. They even have a Memory Maker photo service to help preserve those lasting memories for years to come!Read more


Push vs. Pull Marketing, and “New” Media

 During the holiday season we will be looking back to our best blog posts of the year. Here is number 4.

Number 3!

Push vs Pull Marketing

Crack open any Marketing 101 textbook and you’re likely to find a passage on Push Marketing and Pull Marketing. These are the two basic physics of marketing and they each form the approach for Branding and Direct Response, respectively.Read more