Drive Results With These Direct Response Landing Page Tips

The direct response landing page: that digital space where conversions and sales happen. Your teasers, headlines, design, and copy work hard to drive your customers there, with hopes each visitor will complete their mission to convert—to join your mailing list, register for your webinar, make a purchase, or download your white paper. Here, we’ll take a deep dive into “what works” so you can create landing pages that deliver results.Read more


Optimize Your Landing Page For A Results-Driven Customer Experience

You crafted a winning offer and promoted it with persuasive copy and beautiful design. People were responding! Well, sort of. They took your call-to-action—clicked on the ad, keyed in URL, or followed the link—and ended up on your offer’s landing page, but then…crickets.

Very few of the responders actually redeemed your offer and your campaign fell flat. You got them to the landing page, so kudos! But what went wrong? All we can safely assume is that your customers’ experience was disrupted on the landing page, preventing follow-through and stopping results in their tracks.

Why is the Customer Experience So Important, Anyway?
When your landing page doesn’t deliver conversions, chances are good you didn’t take the customer experience into account. Even the best offer in the world won’t perform optimally ifRead more


6 Dos & Don’ts for Developing Successful Landing Pages

Written by Mark Weinstein, President

Last month we discussed the importance of a dedicated landing page that is targeted and focused on the offer. Basically what it comes down to is whether the offer was to customers or prospects, the landing page they are directed to from the email, online advertising, social media, paid search, direct mail or other medium needs to created specifically for the offer in order to achieve the maximum conversions, redemptions, sign-ups or sales and not to a website home page.

Like any good direct marketer, you’ll want to test conversion offers and creative (copy and design) to determine the most effective landing page. We’ll discuss landing page testing is subsequent blog posts. This month we’re going to review several dos and don’ts for successful landing pages.

Our TWO Sense: 6 Dos and Donts for Developing Successful Landing PagesRead more


Really…Don’t Send Them to Your Website

Written by Mark Weinstein, President

Marketers will often make an offer to a customer or prospect in an email, social media, paid search, direct mail or other medium directing the responder to their website to redeem the offer.  Seems like a logical direction.

But, then for some reason they do not see the conversion numbers move at all, and they conclude that their marketing doesn’t work.Read more