7 Elements of Highly Effective Lead Generation Offers

If you place two similar lead generation offers side-by-side, and then look at their campaign results, you might notice something. The better performer isn’t necessarily the one that “looks better” or says “the perfect thing.” It’s the one that’s more effective in connecting with its intended audience and driving response. Simple, right?

While there isn’t a secret formula for achieving a highly effective offer—one that always delivers on your hopes and dreams (and yes, your hard work!)—there are certain elements that demand careful attention. Why? Because you’ll identify them in the most successful campaigns.

Consider these 7 elements your must-haves for lead-gen offers that deliver the best results:Read more


The 3 Proven Techniques for a Thriving Lead Nurturing Campaign

 

You’ve got your lead, a potential new customer, now what? While you may feel your job as a direct response marketer is done, it really has just begun because it is sales that we are after!

Most leads don’t immediately convert to sales, regardless of where they enter the sales funnel. Most often the bigger the sale, the longer it takes. So, nurture them, court them, play the long game…however you want to describe the process, it’s time to build a relationship and encourage them to become active prospects—and eventually, customers—with a nurturing campaign.

From Lead to Prospect to Customer
The work of nurturing a lead may be frustrating for results-oriented marketers and eager salespeople. It’s only natural to hope—and tempting to expect—that a potential customer submits a web form or replies to a direct mail package because they’re ready to buy. Sometimes they are, and the sale closes quickly.  But more often, the lead needs some support “getting there.”Read more