1 Offer, 9 Ways: Segment Your Audience for More Conversions

Question: What’s one of the most effective ways to make your offer better?
Answer: Customize it for your various target markets so it’s especially relevant—and more likely to lead to conversions and better campaign performance.

Sending the Right Message
We’re not talking about changing your offer for different groups of customers. Rather, we’re talking about segmenting your global audience into smaller target markets and crafting unique offer messaging for each group. Of course, this means sending, or deploying, several, but more segmented, messages..

Let’s look at just one data point from a recent Mailchimp analysis: Click performance for segmented campaigns were 100.95% higher than non-segmented campaigns. What does that tell you?

Working on the premise that different customers will respond to different approaches to the same offer, we’ll walk you through a straightforward example demonstrating how easy it is to customize offer messaging for a variety of distinct target markets.Read more