7 Ways Your B2B Marketing Offers Can Break Through to the C-Suite

For many B2B marketers, the “Holy Grail of Marketing” is found in the C-Suite, that often-elusive place where doors are opened, decisions are made, and checks are written. It’s a place that’s hard to penetrate, with its proverbial gatekeepers and harried, over-marketed-to executives—and breaking through with an offer they can’t refuse is a feat worthy of crying, “Eureka!”

Clichés and metaphors aside, successfully reaching and eliciting response from a C-Suite audience is no simple task. Even with a solid contact list and compelling offer, how can you be sure they’ll take notice? How do you know they’ll take action on it (even if that means passing it along to someone else)? And are they even listening? They’re already bombarded with marketing messages, especially if they spendRead more