Drive Results With These Direct Response Landing Page Tips

The direct response landing page: that digital space where conversions and sales happen. Your teasers, headlines, design, and copy work hard to drive your customers there, with hopes each visitor will complete their mission to convert—to join your mailing list, register for your webinar, make a purchase, or download your white paper. Here, we’ll take a deep dive into “what works” so you can create landing pages that deliver results.Read more


From “Melting Pot” to “Salad Bowl”

By Alexa Frank, Assistant Account Executive

Our TWO Sense: From Melting Pot to Salad Bowl

“Every 10 years tax payers receive a gift…” explains Kelly McDonald, marketing and consumer trends expert, “…the census!” You may not have thought of it this way before, but the census is key to modern marketing and advertising. As McDonald speaks about marketing and advertising she begs her audience to think, “How can you serve your local community if you don’t know who your community is?” Many people believe they’re aware of the overall tone of their community, but what they don’t realize is the rate at which the demographics in the United States is changing. For example, McDonald points out an astonishing figure that there are 48.7 million Latinos in the US making the US the second largest Hispanic country in the world. Moreover, there are more Latinos living in the United States than there are Canadians living in Canada! Furthermore, The Hispanic population is the fasted growing population in the US… and by 2049 white will be considered a minority. Read more