Measuring the Success of an Omnichannel Direct Response Marketing Campaign

It's time to look back at our top blog posts of the year!
Below is number 2.

 

Today’s multi-channel—and omnichannel—direct response marketing campaigns pack some serious punch. Reaching customers from every angle and providing multiple ways to reply, respond and convert, they also strive to deliver a seamless experience across every touch point. That’s a whole lot of moving parts!

If this sounds like the beginning of a “How will I measure this?” nightmare, pinch yourself gently and read on…we’ll break this down for you.Read more


Using Influencer Marketing for Measurable Response

Influencer marketing uses key personalities and credible thought-leaders to share a product or service’s message—and drive response—among targeted online communities in the marketplace. Think of it as a digital, more down-to-earth twist on celebrity endorsements.

Generating Buzz in the Digital Age
Who has influenced your purchases lately? Nothing against Brooke Shields and her Calvins, but target audiences for many B2C and B2B brands are more likely to listen to what their favorite digital thought-leaders—bloggers, YouTubers, etc.—have to say about products and services.

There’s an authenticity and authority that comes along with their opinions and testimonials. Their fans and followers watch what they’re doing, recommending, using…so if you can get your product in the hands (or heads) of the thought leaders, just think ofRead more


Amazing Audience Targeting and Response From Today’s Music Streaming Apps

Digital music service apps are quickly changing the advertising landscape—and we’ve been introducing new marketing opportunities to clients who want to reach a highly targeted and responsive audience. Here’s your chance to find out why. Just select some nice background music from your favorite streaming service and read on.

“Lean-forward,” Music Lovers!
We’ll start by saying that traditional broadcast radio—and traditional radio advertising—is by no means dead. But radio just can’t deliver the audience targeting and in-the-moment-of-intention timing of the on-demand music streaming services like Pandora, Spotify, and iHeartRadio. That’s because radio is a lean-back experience, in which listeners literally lean back, relax, and passively let the content flow.Read more


5 Healthcare Marketing Assumptions That Could Cost You

We’d be surprised if you never made any assumptions about your customers when deploying a marketing campaign. But we’d be even more surprised if you didn’t “miss the target” once or twice. False assumptions can be costly—and that’s why it’s so important to do your research and get your facts straight.

Let’s jump right in to looking at common consumer marketing assumptions made by healthcare companies and health insurance carriers along with the facts that challenge them.Read more


Multi-Location Marketing: Empowering Local Managers with Hi-Impact Resources

When does one great marketing campaign become 300, 700, 1,000 or more in an instant? When your business has multiple locations—and one great marketing campaign. Consider the ROI!

Now consider 50 great marketing campaigns with pre-approved content that your local managers can customize and deploy for their specific markets at just the right time—it comes out to thousands of opportunities for positive ROI. Doesn’t this give you the marketing goosebumps?

Marketing Across Multiple Locations—Made Easy
We have a client with—you guessed it—a national brand and nearly 700 locations across the US. They’re a wholesale distributor of construction supplies, and their local branch managers’ marketing needs vary widely depending on regional climate, area building trends, and specific community (and even customer) shopping preferences.

They wanted to give their dispersed branch managers instant access to marketingRead more