Tap, Swipe, Search: Direct Response Marketing in the Mobile Channel

Direct response marketing is an evolutionary practice. We test and optimize our way to better target audiences, offers, increased conversions, and more engaged customers—all while maintaining the 1:1 connection that defines direct response marketing.

Today, the mobile channel represents the next stage in our evolution, challenging us to explore new ways to reach our customers—and our direct response goals—using new technology and changing consumer preferences.

Mobile Marketing Is Today’s Direct Link To Customers
Unlike direct mail or email marketing, reaching a targeted audience through the mobile channel isn’t as “easy” as selecting a list. Mobile marketing requires—more than any other channel—your customer’s permission to receive offers.

And developing and sending offers isn’t quite as straightforward, either, because there’s more than one way to reach someone on their mobile device. Leveraging the mobile channel requires a different approach and new skillset.

Want to start heading down a more mobile-friendly path? To start taking advantage of direct response mobile marketing opportunities—without developing a unique mobile ad campaign—read on:Read more


3 Reasons to Apply Mobile-First Email Design

Are you viewing this e-mail on your mobile device? Cool! Thanks to our mobile-first approach to web and e-mail design, it’s nicely optimized for the small screen. Our goal is to provide you with an excellent user experience because we want you to keep engaging with and enjoying our content.

Let’s take a closer look at why we’re taking this approach—and why it’s one you’ll want to consider.

What’s Mobile-First Email Design?
In short, mobile-first means designing the online experience for mobile before the desktop web. This concept applies most specifically to application and website development, but email marketers need to pay attention to it and apply the principles to their development work. Read more


Marketing Opportunities Using Pokémon GO and Augmented Reality

During the holiday season, we will be looking back to our most popular 2016.

Here is Number 10

Pokemon Go Logo

It seems like everyone in the whole world hopped on the bandwagon with the recent launch of Pokémon GO. If you don’t know what Pokémon GO is you can read more about it in this USA Today article. Pokemon GO uses Augmented Reality (AR), which is the ability to see the real world in real time with elements that are augmented by a computer-generated input. This input could be GPS location, sound, and visuals such as graphics or video. You can see in the photo below an example of AR being used at a Chicago “L” Stop. Using AR for digital marketing is the next big thing and McDonald’s is first to use the Pokémon GO app for marketing purposes.

Read more


7 Ways Pokémon Go Can Boost Your Sales

pokemon go

 

Last month when Pokémon Go hit the App Store, my newsfeed was filled with stories about the Pokémon Go phenomenon. I was intrigued. I downloaded the game and was immediately blown away. Here was a game that took the user “out into the world” to “catch em’ all”. Even my 12-year-old, who was playing the game too, was suddenly asking me if he could “go outside and take a walk!” What was happening???Read more


The QR Code…or the Snap Tag?

Here is our first runner up for the most popular posts of 2015

Number 2 is by Janelle Schenher

QR Codes, or quick response codes, gained popularity quite quickly and generated buzz especially when companies like Best Buy and Macy’s started using them. QR codes are so simple and affordable for companies to integrate into their campaign. Consumers then use their smartphone to scan the QR Code which took the consumer to either the company’s webpage or a special microsite.Read more