Tap, Swipe, Search: Direct Response Marketing in the Mobile Channel

Direct response marketing is an evolutionary practice. We test and optimize our way to better target audiences, offers, increased conversions, and more engaged customers—all while maintaining the 1:1 connection that defines direct response marketing.

Today, the mobile channel represents the next stage in our evolution, challenging us to explore new ways to reach our customers—and our direct response goals—using new technology and changing consumer preferences.

Mobile Marketing Is Today’s Direct Link To Customers
Unlike direct mail or email marketing, reaching a targeted audience through the mobile channel isn’t as “easy” as selecting a list. Mobile marketing requires—more than any other channel—your customer’s permission to receive offers.

And developing and sending offers isn’t quite as straightforward, either, because there’s more than one way to reach someone on their mobile device. Leveraging the mobile channel requires a different approach and new skillset.

Want to start heading down a more mobile-friendly path? To start taking advantage of direct response mobile marketing opportunities—without developing a unique mobile ad campaign—read on:Read more


7 Ways Pokémon Go Can Boost Your Sales

pokemon go

 

Last month when Pokémon Go hit the App Store, my newsfeed was filled with stories about the Pokémon Go phenomenon. I was intrigued. I downloaded the game and was immediately blown away. Here was a game that took the user “out into the world” to “catch em’ all”. Even my 12-year-old, who was playing the game too, was suddenly asking me if he could “go outside and take a walk!” What was happening???Read more


Connecting Mobile to your Marketing Mix

By Kara Monson, Account Supervisor

Our TWO Sense: Connecting Mobile to your Marketing Mix

Let’s face it, most of us stay pretty well-connected these days, thanks to our handy wireless device of choice.

My smart phone goes everywhere I go. As a mobile-user and as a marketer, there’s increasing opportunity to capture audiences like me in engaging new ways.Read more


Push vs. Pull Marketing, and “New” Media

 During the holiday season we will be looking back to our best blog posts of the year. Here is number 4.

Number 3!

Push vs Pull Marketing

Crack open any Marketing 101 textbook and you’re likely to find a passage on Push Marketing and Pull Marketing. These are the two basic physics of marketing and they each form the approach for Branding and Direct Response, respectively.Read more


The QR Code…or the Snap Tag?

Written by Janelle Schenher - Account Supervisor

QR Codes, or quick response codes, gained popularity quite quickly and generated buzz especially when companies like Best Buy and Macy’s started using them. QR codes are so simple and affordable for companies to integrate into their campaign.  Consumers then use their smartphone to scan the QR Code which took the consumer to either the company’s webpage or a special microsite.

It’s been hard for consumers to take to them.  They require a smartphone AND a special app to scan the barcode.  They haven’t been adapted as mainstream by companies either.

So is there an alternative to the QR Code?  Now there is…the Snap Tag.

The Snap Tag was developed by Spyderlynk.  It turns any logo or recognizes symbol into an interactive tool for mobile marketing.  The sample from Spyderlynk below illustrates the Snap Tag.

The Code Ring around the logo or icon is what is scanned.  But again, consumers must use a “special app” to scan the Code Ring that will take you to the website or desired response.

Read more