Measuring the Success of an Omnichannel Direct Response Marketing Campaign

It's time to look back at our top blog posts of the year!
Below is number 2.

 

Today’s multi-channel—and omnichannel—direct response marketing campaigns pack some serious punch. Reaching customers from every angle and providing multiple ways to reply, respond and convert, they also strive to deliver a seamless experience across every touch point. That’s a whole lot of moving parts!

If this sounds like the beginning of a “How will I measure this?” nightmare, pinch yourself gently and read on…we’ll break this down for you.Read more


Multi-Location Marketing: Empowering Local Managers with Hi-Impact Resources

When does one great marketing campaign become 300, 700, 1,000 or more in an instant? When your business has multiple locations—and one great marketing campaign. Consider the ROI!

Now consider 50 great marketing campaigns with pre-approved content that your local managers can customize and deploy for their specific markets at just the right time—it comes out to thousands of opportunities for positive ROI. Doesn’t this give you the marketing goosebumps?

Marketing Across Multiple Locations—Made Easy
We have a client with—you guessed it—a national brand and nearly 700 locations across the US. They’re a wholesale distributor of construction supplies, and their local branch managers’ marketing needs vary widely depending on regional climate, area building trends, and specific community (and even customer) shopping preferences.

They wanted to give their dispersed branch managers instant access to marketingRead more