7 Elements of Highly Effective Lead Generation Offers

If you place two similar lead generation offers side-by-side, and then look at their campaign results, you might notice something. The better performer isn’t necessarily the one that “looks better” or says “the perfect thing.” It’s the one that’s more effective in connecting with its intended audience and driving response. Simple, right?

While there isn’t a secret formula for achieving a highly effective offer—one that always delivers on your hopes and dreams (and yes, your hard work!)—there are certain elements that demand careful attention. Why? Because you’ll identify them in the most successful campaigns.

Consider these 7 elements your must-haves for lead-gen offers that deliver the best results:Read more


3 Types of Marketing Content that Drives B2B Sales Leads

Want leads? Chew on this: lead generation is the most important organizational goal for 85% of marketers, according to the Content Marketing Institute’s 2016 Benchmark, Budget and Trends. The most important goal!

If you’re not using marketing content to drive B2B sales leads, you might be missing out on attracting a potential buyer’s attention—and getting a hold of their contact information—while they’re in the early stages of the process. The sooner you can start nurturing the lead through your sales funnel, the better.

Use Effective Content at the Top of the Funnel
There are many types of marketing content—case studies, landing pages, white papers, infographics, and direct mail postcards, just to name a few—and they all support the sales process in their own unique way. Some of them even do double or triple duty, like the blog post, which can educate and inspire anyone from the casual web searcher to the loyal customer.

But we’re focusing here on marketing content that does particularly well in the stage of top-of-the-funnel sales lead generation, when your goal isRead more