8 Ways to Convert Your Social Media Followers Into Customers


For many consumers, the easiest way to stay in touch with a brand is by liking their Facebook or Instagram business page or following their Twitter account. B2B consumers may follow a company’s LinkedIn page or, better yet, personally connect with someone on their sales team. But that doesn’t mean they’re actually buying from a business…not yet, anyway. Let’s explore what it takes to convert.
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14 Ways to Stand Out in Your Customers’ Crowded Social Feeds

Your customers’ social media feeds have a life of their own. Their connections are posting, commenting, updating, and sharing—all day long—so they never know exactly what they’re going to find when they log into their account. A funny meme, cute pics of their neighbor’s kids, some snarky commentary on a morning headline? Probably! But what about an eye-catching post from your company?Read more