14 Ways to Stand Out in Your Customers’ Crowded Social Feeds

Your customers’ social media feeds have a life of their own. Their connections are posting, commenting, updating, and sharing—all day long—so they never know exactly what they’re going to find when they log into their account. A funny meme, cute pics of their neighbor’s kids, some snarky commentary on a morning headline? Probably! But what about an eye-catching post from your company?Read more


Using Influencer Marketing for Measurable Response

Influencer marketing uses key personalities and credible thought-leaders to share a product or service’s message—and drive response—among targeted online communities in the marketplace. Think of it as a digital, more down-to-earth twist on celebrity endorsements.

Generating Buzz in the Digital Age
Who has influenced your purchases lately? Nothing against Brooke Shields and her Calvins, but target audiences for many B2C and B2B brands are more likely to listen to what their favorite digital thought-leaders—bloggers, YouTubers, etc.—have to say about products and services.

There’s an authenticity and authority that comes along with their opinions and testimonials. Their fans and followers watch what they’re doing, recommending, using…so if you can get your product in the hands (or heads) of the thought leaders, just think ofRead more


3 Ways to Break Through the Noise and Boost Response with Video

Marketing Response Video

You may have heard this quote from Dr. James McQuivey, principal analyst serving marketing professionals at Forrester: “1.8 Million words is the value of one minute of video.”

This doesn’t mean we should stop communicating via the written word—but to stop and listen: we should give video a place in our communications if we want to engage our audience and boost response to our marketing messages.

Video: A Powerful Communicator
Why do we—as marketers and consumers—love video? Get ready for an onslaught of statistics, because there’s a whole lotta data to back-up the power of video on modern direct response marketing communications:Read more


The Secret to Direct Response Success Using Social Media

Direct response marketers want to generate sales and measure ROI, yet often wonder, “How does social media fit into the mix?” Rest assured, there is a point of convergence between traditional direct response marketing and the social media used to support it. Read on to discover the secret.Read more


9 Instagram Stats for Businesses

instagram

If you target audience is under the age of 50, you better be focusing your marketing efforts to this highly engaged audience through Instagram.

For those of you who do not know what Instagram is, it is a visual storytelling platform where you share moments through imagery and videos. With a community of more than 500M active monthly users, of which 300M whom log in daily, Instagram is the second most engaged network after Facebook. (source: brandwatch.com)Read more