8 Ways to Convert Your Social Media Followers Into Customers


For many consumers, the easiest way to stay in touch with a brand is by liking their Facebook or Instagram business page or following their Twitter account. B2B consumers may follow a company’s LinkedIn page or, better yet, personally connect with someone on their sales team. But that doesn’t mean they’re actually buying from a business…not yet, anyway. Let’s explore what it takes to convert.
Read more


Measuring the Success of an Omnichannel Direct Response Marketing Campaign

It's time to look back at our top blog posts of the year!
Below is number 2.

 

Today’s multi-channel—and omnichannel—direct response marketing campaigns pack some serious punch. Reaching customers from every angle and providing multiple ways to reply, respond and convert, they also strive to deliver a seamless experience across every touch point. That’s a whole lot of moving parts!

If this sounds like the beginning of a “How will I measure this?” nightmare, pinch yourself gently and read on…we’ll break this down for you.Read more


14 Ways to Stand Out in Your Customers’ Crowded Social Feeds

Your customers’ social media feeds have a life of their own. Their connections are posting, commenting, updating, and sharing—all day long—so they never know exactly what they’re going to find when they log into their account. A funny meme, cute pics of their neighbor’s kids, some snarky commentary on a morning headline? Probably! But what about an eye-catching post from your company?Read more


The Secret to Direct Response Success Using Social Media

Direct response marketers want to generate sales and measure ROI, yet often wonder, “How does social media fit into the mix?” Rest assured, there is a point of convergence between traditional direct response marketing and the social media used to support it. Read on to discover the secret.Read more


Marketing Opportunities Using Pokémon GO and Augmented Reality

During the holiday season, we will be looking back to our most popular 2016.

Here is Number 10

Pokemon Go Logo

It seems like everyone in the whole world hopped on the bandwagon with the recent launch of Pokémon GO. If you don’t know what Pokémon GO is you can read more about it in this USA Today article. Pokemon GO uses Augmented Reality (AR), which is the ability to see the real world in real time with elements that are augmented by a computer-generated input. This input could be GPS location, sound, and visuals such as graphics or video. You can see in the photo below an example of AR being used at a Chicago “L” Stop. Using AR for digital marketing is the next big thing and McDonald’s is first to use the Pokémon GO app for marketing purposes.

Read more