3 Easy Ways to Engage B2B Audiences with Video

 

If your B2B marketing strategy doesn’t include video (yet), you’re probably thinking about it. We hope you’re not assuming that it’s too expensive or time-consuming, or fear you don’t have the internal resources to create and promote video effectively. In reality, there’s no reason you can’t start shooting and sharing some video with your customers and prospects today!

It’s A Video Marketplace Out There
Video has earned its spot in the hearts and minds of marketers and consumers alike, especially in the B2C space. People are gobbling up lifestyle and user-generated content that’s both entertaining and easy to share. There probably isn’t a more engaging form of content today, which is why video has become part of many companies’ direct response marketing strategies, as we discuss in 3 Ways to Break Through the Noise and Boost Response with Video.

Today, 60% of B2C and B2B marketers make use of videos for marketing, according to Animate2Explain. Here, we’ll take a closer look at using video in B2B marketing communications.Read more


3 Ways to Break Through the Noise and Boost Response with Video

Marketing Response Video

You may have heard this quote from Dr. James McQuivey, principal analyst serving marketing professionals at Forrester: “1.8 Million words is the value of one minute of video.”

This doesn’t mean we should stop communicating via the written word—but to stop and listen: we should give video a place in our communications if we want to engage our audience and boost response to our marketing messages.

Video: A Powerful Communicator
Why do we—as marketers and consumers—love video? Get ready for an onslaught of statistics, because there’s a whole lotta data to back-up the power of video on modern direct response marketing communications:Read more