Tips to Optimize Your Offer’s Thank-You Page

When your offer’s thank-you page greets the smiling face of a prospect or customer, that’s when the magic happens: the fulfillment of a conversion! But the thank you page is more than a destination—and the fun doesn’t have to end here. Aside from simply confirming a purchase or delivering content, the thank-you page can take prospects to the next stage in the customer journey and nurture them through the sales funnel.

After all, your prospect has made the effort to fill out your form—and has found your offer valuable enough to give you their contact information—so why not pack your thank-you with some punch? Here, we’ll share our tips for optimizing the thank-you page for ongoing engagement.Read more


How to Evaluate Direct Marketing Creative: Our 5-Point Checklist

How do you know if your direct marketing creative -- the integration of copy and design ­­-- is up to the task of connecting with the target audience and doing its part to drive a successful campaign? Nothing—no direct mail piece, email, website or social media ad—makes its way out the door without careful evaluation.

  • “It’s pretty” doesn’t necessarily equal “It’s effective.”
  • “That’s such a cool idea” doesn’t always translate to “It’ll resonate with our target market.”
  • “Wow, that really pops!” doesn’t mean “It’s on strategy.”
  • “I wouldn’t respond to that” doesn’t mean “It isn’t right for the target audience.”

Our creative team, which consists of art directors, designers, and copywriters, approach each project with a clean slate—and fresh ideas. But they also takeRead more