3 Steps to Success: Direct Response Marketing and the Up-Sell

There’s more than one way to motivate your existing customers to buy more or spend more, either at the point of purchase or after the sale. Usually, sales and marketing folks employ the cross-sell or the up-sell; those with the greatest success know when, how, and with whom to use each technique.

Cross-sell vs. Up-sell
Straightaway, let’s get our terms straight. Cross-sell and up-sell aren’t the same thing, as we explain in our simple example from The Art and Science of the Direct Response Marketing Cross-Sell: Instead of suggesting to a fast food customer that fries would go excellently with their cheeseburger (a cross-sell), you entice them with an upgrade to a double cheeseburger (up-sell).

Put another way, a cross-sell encourages existing customers to purchase a complementary or related product or service, while an upsell promotes the purchase of a higher-end offering (i.e. a more expensive model or one with more “bells and whistles”).Read more


How Can Instagram Support Direct Response Marketing?

You might think of Instagram as a platform for people to connect, primarily through beautiful images and videos, with their friends, family, and favorite celebrities. It is, but there’s so much more.

According to Instagram, over 200 million Instagrammers visit at least one business profile daily. Why are they visiting business profiles? To engage with their favorite brands, to learn about new brands, and to take advantage of direct response offers they see in posts.Read more


5 Best Practices for Warming Up a Cold Email List

Warm up cold email list

It happens. Email lists go cold. Several weeks (or months) go by and a number of your contacts haven’t heard from you. This could be your entire email database—or just the people who haven’t taken action on any of your previous offers and aren’t part of an existing nurturing campaign.

But either way, they’ve opted-in to receive communications and you know they’re potentially valuable leads and prospects who might be ready to re-engage.

Here, we’re sharing our best practices—and brightest ideas—for warming up email lists that have run cold.  Read more


3 Direct Response Marketing Trends with the most Business-Building Potential for 2019

The turning over of a new year is the perfect time to refresh your direct response marketing strategies. You can look back at 2018 and see what worked or what you want to try again with a fresh approach. Or, you can think out-of-the-box and commit to experimenting with something different—a new tactic or technique.

We hope this list of what we think will be the most business-building direct response marketing trends will help you get your 2019 planning off to a great start.Read more


Read This Now! Best Practices for Promoting Time-Sensitive Offers

Act fast! Don’t delay! Time is running out! Reply Today! Ok, ok, we’re not going to pull this article offline in a few minutes—but if we were, we’d have to think critically about how to encourage our audience to read this right away. Fortunately, the insights we’re sharing here have “stood the test of time” and you won’t miss out on anything if you come back later to finish reading this. But since you’ve already started…Read more