The Case for Adding Video to Your Emails and Landing Pages

Video has become an essential part of inbound marketing. That’s certainly no secret. What is a secret to many businesses, however, is how to integrate video into existing marketing strategies. Over the last three or four years, video has made amazing strides, overtaking static emails and blog posts with the attention-grabbing entertainment consumers prefer. According to HubSpot, “more than 50% of consumers want to see video from brands…more than any other type of content.”

Read more


The Art of Email Subject Lines: Avoiding DOA Status

Since the inception of the internet, email marketing has been one of the most important ways businesses can reach their customers and prospects. Even in the dawn of social media and other digital inbound efforts, email marketing still stands above the crowd. Why? There are several reasons.

Read more


info strategy

4 New Technologies You Should Consider Testing

It’s no secret that technology has completely altered the way marketers’ jobs function. Sometimes, it seems the world is moving so fast—and new applications hit the scene so quickly—it’s almost impossible to keep up with the changes that are occurring in real time.

With this in mind, let’s take a dive into four recent marketing technologies that have caught our attention because they are changing the interface of today’s marketing landscape and could have significant positive impact on results.

Read more


Segmentation: Making Your Marketing Efforts More Relevant

You’ve done a thousand things to make your marketing stand out from the crowd, but something’s just not working. You’re not getting the hits on your website you were expecting, and the direct mail pieces you sent are just not getting the expected response. What’s the catch?

Read more


Cell phone

Who’s Opening Your Emails?

If you don’t know the complete answer to this question, you’re missing out on huge opportunities. Some marketers are under the impression that email marketing is dead. After all, 2.5 billion people use social media worldwide every day. With such a flurry of information available at people’s fingertips all day, every day, why would anyone ever continue using email marketing?

The short answer: because it works.

Read more